Campaigns HomeTheme: “Wishlist-to-Gift Express” – Holiday Express Edition
Hook: Still looking for the perfect gift? We’ve got you — and so does their wishlist. 🎁💋
From lip kits to eyeshadow palettes, beauty products are fun to gift—but risky without guidance. Wishlists de-risk the experience for gifters.
Great for holiday-ready gifting — let shoppers wishlist full routines that givers can confidently buy.
High-AOV, ingredient-sensitive products benefit most from wishlist-based accuracy. This campaign ensures gifts hit the mark.
If your store offers gift-wrapping, limited editions, or seasonal SKUs, this is the moment to shine.
Between Dec 10–25, shoppers are desperate for last-minute, thoughtful gift ideas. This campaign uses existing wishlist data to surface highly relevant, easy-to-buy beauty gifts.
A shared wishlist = a shortcut for gifters. It takes the guesswork out of buying skincare or beauty products — especially when shades, skin types, and preferences matter.
Gift guides built from wishlist items naturally bundle — making it easier for gifters to build fuller, more valuable carts.
This campaign converts shoppers buying for themselves, buying for others, and buying from someone else’s list — making it versatile and high-converting.
This campaign converts shoppers buying for themselves, buying for others, and buying from someone else’s list — making it versatile and high-converting.
The Gift Guide That Writes Itself
Still shopping? Use their wishlist to skip the guesswork and get the glam they actually want. Thoughtful? Yes. Stressful? Never.
Make Their Job Easy — Share Your Gift Guide
Last-minute gifters will thank you. Share your wishlist now and make sure they know what to get (and what to skip).
🎄 Their wishlist is live — shop it before it’s gone 👉 [link]
🛍️ Still time to share your wishlist! Make holiday gifting a breeze 👉 [link]
Post a graphic: “I made a wishlist so you don’t have to guess.” CTA: “Tag the person who needs your link.”
Show someone building their wishlist → texting it to a parent or partner → unwrapping it under the tree.
Highlight top-shared beauty wishlist items. Include stickers like “Add to cart” or “Still in stock!”
Post unboxing content from real customers who received items from their shared wishlist.
Launch wishlist sharing push — email, homepage banners, gift guide framing
Promote gifting urgency: “Share now,” “Still time to ship,” “Order by X date”
Push “Last-Minute Gift? Shop Their Wishlist” for in-store pickup or gift cards
Optional: “Gifting Joy Highlights” UGC round-up or social thank-you campaign
Helping e-commerce brands craft a more seamless experience for their customers
