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Halloween Flash Sale

Spook Your Style Wishlist Sale

Region:
Industry:
Fashion
Oct 2025

Campaign Concept

Theme: Spook Your Style Wishlist Sale
Hook: Give your wishlist a fright-night twist — shop spooky-good deals before they vanish! 💀🚨

How it Works:

  • Identify wishlist items that align with Halloween vibes — dark tones, bold styles, accessories.

  • Offer a limited-time flash sale (48–72 hrs) on those items.

  • Notify shoppers with personalized wishlist alerts and themed Halloween creative.

Industries Best Suited For

Apparel

Great for pushing moody, dramatic, or bold pieces — think all-black outfits, faux leather, mesh, or cut-outs. Halloween gives them a moment to shine.

Footwear

Platform boots, combat styles, or metallic statement shoes pair well with edgy styling. Use the flash sale to move trend-led stock.

Accessories

Think chokers, harnesses, dark sunnies, or silver jewellery — perfect for a Halloween vibe and frequently wishlisted.

Alt/Streetwear Fashion

Halloween aligns naturally with brands and styles that embrace rebellion, boldness, and individuality — tap into that audience through wishlist data.

Why This Campaign Could Work

Timing Is Everything

Halloween gives retailers a fun, offbeat moment to grab attention before the end-of-year retail rush kicks in. Late October is ideal for a short, themed flash sale that taps into novelty and surprise.

Wishlist-Backed Relevance

Shoppers have already saved products they’re interested in — this campaign uses wishlist activity to turn passive intent into action. Pairing wishlist alerts with Halloween energy makes it feel exciting and urgent.

Motivating Shopper Action

Flash sales create natural urgency, and layering a “spooky” theme adds delight and a sense of exclusivity. It’s not just another discount — it’s a limited-time experience tied to a cultural moment.

Seasonal Focus

While Halloween isn’t a major gift-giving holiday in Australia, it’s a great moment to spotlight bolder fashion choices, edgy aesthetics, or high-impact accessories — all perfect for dressing up or standing out.

While Halloween isn’t a major gift-giving holiday in Australia, it’s a great moment to spotlight bolder fashion choices, edgy aesthetics, or high-impact accessories — all perfect for dressing up or standing out.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
💀 Your Wishlist Just Got Wicked

Spooky Good Deals — Only for a Limited Time

Your wishlist picks are back from the dead — and on sale! This Halloween, we’re treating you to flash discounts on your saved styles. Trick or treat yourself before they vanish.

Shop My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Final Hours: Wishlist Faves Disappearing at Midnight

Don’t Let These Styles Ghost You

These wishlist faves won’t stay alive much longer. Shop now before they disappear into the night — for real.

Shop Before It’s Gone
EMAIL TEMPLATE

💀 Your wishlist picks just dropped into our Halloween flash sale 👻 Shop now 👉 [link]

SMS TEMPLATE.

⏳ Time’s running out — flash sale ends at midnight! Grab your wishlist deals 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Spooky Wishlist Reel

Use a Halloween sound and quick transitions to show “what’s haunting your wishlist” — now on sale.

Style Your Dark Side Stories

Share daily outfit polls: “Would you wear this for Halloween weekend?” — link to wishlisted flash sale items.

Dark Edit Carousel

Post a curated dark-themed outfit grid: “Spooky season essentials — on your wishlist and now on sale.”

Halloween Giveaway

“Share your wishlist look + tag us for a chance to win your Halloween fit!” — drives wishlist shares and UGC.

Campaign Timeline

Oct 25

Launch Halloween Flash Sale with wishlist alerts (email + SMS)

Oct 26

Share themed content on Instagram Stories + run polls

Oct 27

Send final reminder email/SMS — “Wishlist disappears at midnight”

Oct 28

Flash Sale ends — recap top-selling “haunted” styles on socials

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