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Halloween

Spooky Glam Sale

Region:
Industry:
Beauty
Oct 2025

Campaign Concept

Theme: “Spooky Glam Sale” – Halloween Wishlist Edition
Hook: Your wishlist just got haunted — spook-tacular flash deals await. 🦇🕷️

How it Works:

  • Surface bestsellers that are already wishlisted and suit Halloween looks (bold pigments, glitters, lashes).

  • Offer a limited-time flash sale on those items with Halloween branding and urgency.

Promote across email, SMS, and social with themed assets to amplify FOMO and fun.

Industries Best Suited For

Makeup

This is a dream campaign for brands with bold shades, special-effect products, and high-drama items. Think lashes, liners, blood-red lips, and all things sparkle.

Skincare

Lean into the “prep and recover” angle — push masks, primers, and glow-boosting treatments as Halloween skin essentials. Great for pre-party prep or post-party recovery.

Fragrance

Edgy or mysterious scents with dark packaging or seasonal names can play into Halloween thematics. A wishlist-based flash offer makes them feel like limited-edition treats.

Beauty Tools

Brush kits, blenders, and setting sprays all complete the glam process. Flash sales on wishlisted tools position them as last-minute glam must-haves.

Why This Campaign Could Work

Event-Led Excitement

Halloween has evolved into a key moment for beauty brands, with shoppers searching for bold, creative, and costume-worthy looks. This campaign taps into the hype while staying rooted in real intent via wishlist data.

Flash Sale Urgency

A Halloween-themed flash sale adds urgency and novelty. Pairing it with wishlisted products ensures the promotion is timely and targeted.

Glam Meets Costume Culture

From vampire-red lipsticks to glitter shadows and setting sprays, Halloween glam blurs the line between costume and cosmetics — making beauty a core part of the celebration.

Engagement + Entertainment

The spooky theme allows room for fun, creative storytelling across email, SMS, and social. It keeps engagement high while also driving sales from already-interested shoppers.

The spooky theme allows room for fun, creative storytelling across email, SMS, and social. It keeps engagement high while also driving sales from already-interested shoppers.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🦇 Spooky Glam Is Here — And Your Wishlist Is in Trouble

Ghoulish Deals on Your Most-Wanted Picks

Your wishlist just got a little wicked. For a limited time, your boldest beauty picks are part of our Halloween flash sale — get ready to glow in the dark.

Haunt My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Final Hours to Snag Spooky Glam Deals

Flash Sale Ends at Midnight

You saved them. Now it’s time to scare up some savings. Shop your wishlist before these Halloween deals vanish into the night.

Get My Glam Before It’s Gone
EMAIL TEMPLATE

🎃 Your wishlist is glowing — Halloween flash sale starts now! 👉 [link]

SMS TEMPLATE.

🕸️ Flash sale ends at midnight! Wishlist picks going, going... 👻 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Spooky GRWM Reel

Create a Get Ready With Me video using flash sale products to build a glam Halloween look. Use dramatic sound effects and text overlays like “From Wishlist to Witchlist.”

Costume Glam Polls

“Which look are you going for — Vampire Vixen 🧛‍♀️ or Disco Witch 🪩🧙‍♀️?” Link poll results to wishlist collections for each theme.

24-Hour Flash Story Countdown

Use Instagram stories to run a real-time countdown timer for your flash sale. Feature a product every few hours with low-stock urgency.

Haunted Wishlist UGC

Ask customers to share their wishlist-inspired Halloween looks using a spooky hashtag. Repost the best ones to keep momentum and community feel strong.

Campaign Timeline

Oct 28

Launch wishlist-powered Halloween flash sale

Oct 29

Run social countdowns + post costume GRWM reels

Oct 30

Send final flash sale reminders via email + SMS

Oct 31

Wrap campaign + repost best UGC glam looks from the community

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