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Ganesh Chaturthi

Wishlist Festival Picks Flash Sale

Region:
Industry:
Retail
Sep 2025

Campaign Concept

Theme: “Your Festival Picks, Now on Flash Sale”
Hook: You’ve wishlisted your festive faves — now grab them at joyful prices before they’re gone!

How it Works:

  • Merchants curate a “Festival Picks” collection inspired by Ganesh Chaturthi themes — fashion, homeware, and festive accessories.

  • Shoppers who’ve added items from this collection to their wishlist get notified of a flash sale.

  • The sale is time-bound (e.g., 24–48 hours), driving urgency.

Merchants can repeat the sale across 3–5 days on different wishlist segments or product groups.

Industries Best Suited For

Fashion & Apparel

Ethnicwear, festive sets, accessories, and family look bundles are in high demand during this season. Highlighting wishlist items with flash pricing helps drive quick conversions on ready-to-buy looks.

Home & Decor

From rangoli sets and diyas to table linen and puja essentials, shoppers are looking to refresh their homes. Flash sales on wishlisted decor items create timely nudges during festive prep.

Gourmet & Sweets

Mithai boxes, gift hampers, and gourmet bundles are a big hit during Ganesh Chaturthi. Shoppers who’ve saved them for later are highly likely to convert when nudged with a limited-time discount.

Beauty & Skincare

Festival-ready makeup kits, grooming products, and skincare gift packs are common wishlist entries. Running a flash sale on these boosts seasonal gifting and self-care purchases.

Why This Campaign Could Work

Cultural & Seasonal Hook

Ganesh Chaturthi kicks off the festive shopping season across India, with shoppers seeking new clothing, home decor, and gifting items. A wishlist-driven flash sale helps brands align with the spirit of celebration while driving timely urgency.

Wishlist-Driven Engagement

Shoppers often browse early and wishlist festive picks in advance. Targeting these intent signals with limited-time offers allows brands to convert interest into action — right when shoppers are ready to buy.

Surprise & Delight Tactic

Unlocking surprise flash deals on wishlist items adds joy and spontaneity to the shopping journey. It mimics the festive feeling of unexpected rewards and makes shoppers feel seen and valued.

Collection-Centric Focus

By tying this campaign to a “Festival Picks” collection — featuring apparel, decor, puja essentials, or sweets — merchants can surface high-interest inventory and increase visibility during a competitive festive window.

By tying this campaign to a “Festival Picks” collection — featuring apparel, decor, puja essentials, or sweets — merchants can surface high-interest inventory and increase visibility during a competitive festive window.

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🪔 Your Festival Wishlist Just Got Brighter

A Surprise Sale on Your Wishlist Faves

It’s time to shop your wishlist! This Ganesh Chaturthi, we’ve dropped prices on your festive favorites — but only for a short time.

Grab My Festival Deals
EMAIL TEMPLATE

Flash Sale Alert Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🚨 Wishlist Flash Sale – Live for 48 Hours Only!

Celebrate Early — Your Picks Are on Sale

You asked, we listened. Your wishlist items are now on flash sale — don’t miss out on the celebration-worthy prices!

Shop the Sale
EMAIL TEMPLATE

🪔 Flash Sale on your wishlist picks! Celebrate Ganesh Chaturthi with joyful deals 👉 [link]

SMS TEMPLATE.

⏰ Flash sale ending soon! Your wishlist deals vanish in [X] hours 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Wishlist Reveal Story Series

Show a daily pick from the Festival Wishlist collection with countdowns: “Today’s Flash Deal: 20% Off This Puja-Ready Pick!” Encourage viewers to wishlist their favorites.

UGC Callout – “Wishlist Then, Win Now”

Ask shoppers to share a screenshot of their wishlist and tag the brand for a chance to win a gift card or bonus discount. Builds engagement and shares social proof.

Instagram Reel – Flash Sale Countdown

Feature a visual countdown timer + product carousel with upbeat festive music. Drive urgency and reinforce deal window.

Branded Hashtags

#FestivalFlashSale #GaneshChaturthiWishlist #MyFestivalPicks #WishlistAndWin

Campaign Timeline

Sept 10

Launch teaser — “Your Festival Wishlist Just Got More Exciting”

Sept 15

First wishlist-based flash sale goes live — notify wishlisters

Sept 20

Mid-campaign push — rotate products, spotlight new wishlist winners

Sept 28

Final flash drop — last chance reminders via email and social

Sept 30

Close campaign — share festive moments, promote Diwali wishlist prep

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