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Theme: “Dad Deserves the Best — And Maybe You Do Too!”
Hook: Create your Father’s Day wishlist from our special collection, and a few lucky shoppers will WIN their wishlist picks — because Dad loves a good deal.
How it Works:
A few winners are selected randomly — and gifted a few of their wishlist items for free.
Father’s Day is a great opportunity to showcase stylish and classic wardrobe items for dad. Think: shirts, jeans, jackets, watches, and wallets. Encourage shoppers to wishlist these key products as part of their Father’s Day celebration.
Tech gadgets are often a top Father’s Day gift, from headphones and smartwatches to tools and smart home devices. A wishlist-driven campaign for electronics amplifies excitement for high-ticket items, especially those on sale or with special Father’s Day bundles.
Personal care products, such as beard oils, shaving kits, and skincare sets, are excellent for Father’s Day campaigns. Highlighting these items through wishlists lets shoppers create the perfect grooming kit tailored to their dad's needs.
For dads who love to barbecue, camp, or engage in outdoor activities, offering wishlist-worthy items like BBQ kits, camping gear, sports accessories, or fishing rods can boost engagement and bring those seasonal gifts to the forefront.
Comfortable recliners, stylish coffee makers, or well-designed bar tools make for thoughtful Father’s Day gifts. Encourage customers to wishlist these types of home and furniture items as part of their Father’s Day gift guide.
Father’s Day is a personal, sentimental occasion. Giving shoppers a chance to win wishlist items for dad makes gift shopping fun, meaningful, and rewarding.
Encouraging shoppers to wishlist from Father’s Day collections personalizes their experience — making sure they’re selecting what they or dad actually want.
A Win Your Wishlist (WYW) moment amps up excitement — and the possibility of getting wishlist picks for free increases participation and drives traffic.
By tying wishlists to specially curated Father’s Day collections, you spotlight relevant inventory, promote themed bundles, and move seasonal stock faster.
By tying wishlists to specially curated Father’s Day collections, you spotlight relevant inventory, promote themed bundles, and move seasonal stock faster.
It’s your chance to win wishlist picks for the dad in your life. Wishlist your faves from our Father’s Day collection and you could get them for FREE!
Congrats — you’ve won a few wishlist picks from our Father’s Day collection! We’re getting them ready for you now.
🎁 Win Dad’s Wishlist this Father’s Day!
Pick your faves 👉 [link]
🎉 You WON Dad’s wishlist picks!
Check what’s coming your way 👉 [link]
Engage your followers by asking them, “What’s on your Father’s Day Wishlist?” Encourage users to post their picks and tag the brand to enter the chance to win. This will spark conversations and participation in the campaign.
On Instagram and Facebook, create countdown stories to remind shoppers that time is running out to enter the Win Dad’s Wishlist campaign. Use interactive polls or sliders to create excitement around the upcoming deadline, such as “3 Days Left to Win Dad’s Picks!”
Feature the winners of the campaign on your social media platforms. Share their reactions and unveil the wishlist products they’ve won. This not only celebrates the winners but also shows other followers what’s possible, encouraging them to participate in future campaigns.
Encourage followers to create their own content by sharing their wishlist or gifting moments with the hashtag #DadsWishlist, #WinItForDad, and #FathersDayFaves. Repost UGC to show how your customers are celebrating Father’s Day with your brand.
Host a live video to announce the winners of the Win Dad’s Wishlist contest. This could be a fun and engaging way to boost real-time interaction with your audience, as they tune in to see if they won.
Announce WYW campaign, encourage wishlist creation.
Remind shoppers — highlight popular Father’s Day picks.
Draw winners, send email + SMS notifications.
Celebrate winners, suggest wishlist picks for upcoming sales.
Helping e-commerce brands craft a more seamless experience for their customers
