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Theme: “Beauty Shelf Reset” – EOFY Wishlist Flash Sale
Hook: Wishlist it, want it, now grab it — your favourites are on flash sale. 💄🚨
How it Works:
Encourage wishlist updates in advance to build data on popular products.
Skincare brands can use this campaign to clear out expiring or seasonal products while re-engaging loyal customers through wishlist data. Targeted flash sales on serums, cleansers, and moisturizers drive urgency while reducing overstock.
With shades and palettes often tied to seasonal trends, EOFY is the perfect time to push end-of-line or slow-moving makeup. Wishlist targeting ensures that only high-interest products are promoted, improving conversion rates.
Fragrance sales benefit from personalization — wishlist data helps spotlight the scents your customers already love. This campaign is ideal for moving travel sizes or limited-edition SKUs that are hard to move in bulk.
Use EOFY to move promotional haircare bundles or lesser-known treatments customers have saved but not purchased. Shoppers love a deal on hair essentials they’ve already wishlisted, especially when tied to visible savings.
EOFY is a prime clearance moment in Australia. Beauty brands can leverage this urgency to move inventory, especially products nearing expiry or end-of-line SKUs.
Use wishlists to pinpoint products customers have already expressed interest in — flash sales on these items are far more likely to convert.
Clearing out the old creates space for fresh launches and bestsellers. This campaign sets the stage for a brand refresh shoppers can feel excited about.
With a defined EOFY period, flash sales feel urgent and decisive — helping drive quick action from shoppers who’ve been waiting to restock or try new products.
With a defined EOFY period, flash sales feel urgent and decisive — helping drive quick action from shoppers who’ve been waiting to restock or try new products.
EOFY Beauty Blowout — Just for You
We're clearing shelf space — and your wishlist is first in line. Your favourite beauty picks are now on flash sale for a limited time only.
Don’t Miss Your Beauty Faves
You’ve saved them for a reason. Now grab them before they’re gone — your wishlist items are on clearance, but not for long.
💋 EOFY Beauty Sale! Wishlist faves now up to 40% off — ends soon! 👉 [link]
⏰ Final hours to snag your wishlist beauty picks before they’re gone 👉 [link]
Create a 15–30 second reel showing your bestsellers with a “48-hour wishlist flash sale” countdown overlay. Add urgency and a CTA to update or shop the wishlist directly from the reel.
Showcase a visual reset of your physical or digital beauty shelves with a side-by-side transformation. Caption it with a reminder that your EOFY clearance is powered by wishlist picks that are almost gone.
Use Instagram or TikTok polls to ask followers which wishlist item they’d grab first — “Lipsticks 💄 or Serums ✨?” Link responses to product pages or collections to nudge real-time conversions.
Encourage customers to share their EOFY wishlist haul or flash sale finds using a branded hashtag. Repost the best entries to drive FOMO and social proof throughout the campaign window.
Launch wishlist-based flash sale
Push social countdown + SMS/email reminders
Final day push with urgency messaging
Close campaign + highlight bestsellers from sale
Helping e-commerce brands craft a more seamless experience for their customers
