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Theme: “Your Wishlist Just Got Warmer”
Hook: Winter chills, wishlist thrills. This December, enjoy surprise savings on your coziest wishlist picks — for weddings, lounging, or gifting.
How it Works:
Optional: Merchants offer bonus perks like free shipping, gift wrap, or cashback for multi-item conversions.
Layered winterwear, wedding fits, and lounge sets are highly seasonal. This campaign helps convert on cold-weather and celebration-ready looks sitting in wishlists.
Think plush throws, rugs, lighting, and warming touches — shoppers wishlist them in advance but often delay purchase. Surprise deals add just enough nudge to convert.
Moisturizers, masks, and cold-weather self-care kits top winter wishlists. With gifting season in full swing, targeted nudges work double-duty for shoppers buying for themselves and others.
Candles, books, planners, tea sets, and personal wellness gifts become December hits. Wishlist-based nudges on these make shoppers feel seen — and ready to shop.
December in India is marked by cooler weather, year-end weddings, and a turn toward comfort, style, and celebration. Shoppers are actively browsing for cozy upgrades and festive fits — a wishlist flash sale campaign helps them act on what they already love.
By offering surprise discounts on wishlisted items across categories like winterwear, weddingwear, and home comforts, you convert passive interest into warm, high-intent purchases.
This campaign plays on both emotional and functional motivations: winter coziness, celebration prep, gifting, and self-treats. It helps shoppers check off personal or festive lists — without waiting for another sale.
Whether you're selling sweaters, skincare, or soft furnishings, wishlisted items from these categories often sit idle — until nudged. A curated push helps merchants move seasonal stock faster and more profitably.
Whether you're selling sweaters, skincare, or soft furnishings, wishlisted items from these categories often sit idle — until nudged. A curated push helps merchants move seasonal stock faster and more profitably.
Your Coziest Picks Just Went on Sale
From winter wear to wedding flair, your wishlist just got the December treatment. Enjoy surprise price drops on your saved favorites — but only for a few cozy days.
Your Favorites Won’t Wait Forever
Your wishlist items are still on sale — but not for long. Treat yourself (or someone else) to the warmest picks of the season before they’re gone.
❄️ Cozy wishlist surprise! Some of your faves just dropped in price 👉 [link]
🧣 Just 1 day left to grab your wishlist deals! Stay warm, shop fast 👉 [link]
Show cozy aesthetic transitions from wishlist browsing to bundled-up bliss. Use trending chill-hop music or winter ambient audio.
Each day, highlight a trending wishlist item from the sale. Use countdowns and link stickers to build daily traffic.
Invite users to share a cozy item from their wishlist and how they’d use it this December. Select top picks to win vouchers or surprise products.
#CozyWishlistSale #WarmYourWishlist #WinterReadyWithSwym #WishlistAndWin
Announce teaser: “Your wishlist’s warmest picks… coming soon”
Launch Cozy Wishlist Sale — emails + SMS go out
Mid-campaign push: highlight top-selling wishlist items
Reminder push: “Last 48 hours to cozy up your cart!”
Campaign ends — send post-campaign upsell: “Here’s what else people loved”
Helping e-commerce brands craft a more seamless experience for their customers
