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Cyber Monday

Beauty Drop Blitz

Region:
Industry:
Beauty
Dec 2025

Campaign Concept

Theme: “Beauty Drop Blitz” – Cyber Monday Edition
Hook: Cyber Monday = your wishlist wins. Get personalized price drops on your beauty faves now. ⚡💅

How it Works:

  • Identify wishlist products that are now discounted for Cyber Monday.

  • Trigger real-time price drop alerts to each shopper for their saved items.

Reinforce urgency and exclusivity — these deals are made just for them.

Industries Best Suited For

Makeup

High-converting during Cyber Monday — highlight wishlisted eye palettes, lip kits, and foundations. Price drops give shoppers that extra push to try or restock their favourites.

Skincare

Serums, treatments, and premium bundles are often wishlist saves that shoppers wait to splurge on. Personalized discounts increase urgency and remove hesitation.

Fragrance

A strong Cyber Monday performer — wishlisted scents, especially those ideal for gifting, make ideal targets for 1:1 price drop alerts.

Beauty Kits & Gift Sets

Often wishlisted in the lead-up to holidays, bundles make great Cyber Monday picks. Personalizing the discount makes the offer feel extra special.

Why This Campaign Could Work

Cyber Monday = Smart, Targeted Shopping

Shoppers come into Cyber Monday with intent — they’ve been browsing, wishlisting, and waiting for the right price. This campaign capitalizes on that behavior with personalized price drop alerts that feel timely and thoughtful.

High Conversions, No Blanket Discounting

Instead of sitewide markdowns, deliver targeted offers based on actual wishlist data. It’s efficient, strategic, and ensures you're giving value where it matters most.

Email + SMS Power Combo

Price drop alerts delivered through direct channels drive instant attention and faster purchases — especially during a sale period where shoppers are flooded with generic promos.

Feel-Good Urgency

Personalized savings feel like a reward, not a push — making them more likely to convert and less likely to damage brand perception or AOV.

Personalized savings feel like a reward, not a push — making them more likely to convert and less likely to damage brand perception or AOV.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
💅 It’s Here: Your Wishlist Just Went on Sale

Cyber Monday = Personalized Beauty Deals

You wishlisted it. We dropped the price. Your Cyber Monday just got more beautiful — shop your personalized price drops before they disappear.

Shop My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Final Hours! Your Beauty Price Drops End Soon

Don’t Miss Out on the Deals You Actually Want

You’ve got taste. We’ve got timing. Grab your wishlisted beauty picks before Cyber Monday ends tonight!

Shop Now
EMAIL TEMPLATE

⚡ Your Cyber Monday wishlist deals are live! Shop now before they’re gone 👉 [link]

SMS TEMPLATE.

🕒 Final chance! Cyber Monday wishlist price drops end at midnight 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

My Beauty Drops Are Live Reel

Show a shopper reacting to their price drops going live, then scrolling and checking out — ending with “Yours are too.” CTA: “Check your wishlist now!”

Cyber Monday Countdown Stories

Use hourly countdowns to create urgency and prompt followers to revisit their wishlists. Include a swipe-up to wishlist page or price drop collection.

Follower Reactions Post

Share screenshots (real or mocked-up) of price drop alerts like “YESSS my wishlist serum is 30% off!” to create FOMO and relatability.

Wishlist Reminder Polls

“Did you check your wishlist yet?” with answers “✅ Just bought!” or “👀 Heading there now.” Include a CTA sticker to view personal price drops.

Campaign Timeline

Dec 1

Sync wishlists to Cyber Monday pricing, set automation triggers

Dec 2 AM

Launch personalized price drop alerts (email + SMS)

Dec 2 PM

Post social urgency content + final reminder email/SMS

Dec 3

Wrap-up and highlight most-purchased products

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