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Cyber Monday

Price Drop Power Picks

Region:
Industry:
Fashion
Dec 2025

Campaign Concept

Theme: Price Drop Power Picks
Hook: Your wishlist just got cheaper — and smarter. Cyber Monday deals are here, but not for long! ✨💲

How it Works:

  • Identify wishlist items that are now discounted.

  • Trigger personalized price drop alerts via email and SMS on Cyber Monday.

  • Encourage immediate action with urgency-driven messaging and FOMO-focused creative.

Industries Best Suited For

Apparel

From statement pieces to basics, Cyber Monday is perfect for moving price-sensitive items that shoppers already expressed interest in.

Footwear

Price drop alerts work great on sneakers and boots that are commonly wishlisted but delayed due to price.

Accessories

Ideal for pushing wishlisted jewellery, bags, or styling accents — often added to wishlists and bought when discounted.

Gifting-Focused Fashion

Matching sets, partywear, or loungewear bundles are common wishlist items and perfect for holiday self-gifting or last-minute presents.

Why This Campaign Could Work

Timing Is Everything

Cyber Monday is a digital-first shopping moment, and it’s all about smart, personalized deals. Shoppers are looking for that one final opportunity to score items they’ve been holding out on — especially fashion pieces they’ve saved for later.

Wishlist-Backed Relevance

Instead of broadcasting blanket discounts, this campaign uses wishlist data to send targeted price drop alerts. It helps you cut through the noise with messages that feel personal and relevant.

Motivating Shopper Action

When a shopper sees that something they’ve been wanting is now on sale — and possibly low in stock — they’re far more likely to convert. This creates a direct and high-impact conversion funnel on the biggest online sale day of the year.

Seasonal Focus

Cyber Monday is right at the start of the holiday gifting and event season. Shoppers are either treating themselves or shopping for others — and price drop nudges on wishlist items are perfectly timed to meet that intent.

Cyber Monday is right at the start of the holiday gifting and event season. Shoppers are either treating themselves or shopping for others — and price drop nudges on wishlist items are perfectly timed to meet that intent.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
✨ Your Wishlist Just Got Marked Down for Cyber Monday!

Smart Shoppers Shop What They Already Want

The item you’ve been eyeing? It’s finally on sale. For Cyber Monday only, get your wishlist picks at their lowest prices of the year. Ready, set, shop.

Shop My Price Drops
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Time’s Almost Up — Wishlist Deals Expire Soon

Cyber Monday = Wishlist Wins

You saved them. We marked them down. Now’s your last chance to score your wishlist picks before Cyber Monday ends!

Grab My Deal
EMAIL TEMPLATE

✨ Cyber Monday = Wishlist Wins! Your saved item just dropped in price 👉 [link]

SMS TEMPLATE.

⏳ Final hours! Your wishlist pick is still on sale — grab it before it’s gone 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Cyber Wishlist Reel

“The moment it dropped 👀” — show the shopper reaction when a wishlisted item gets a price cut.

Wishlist Countdown Stories

Post time-sensitive “wishlist price drop” stories with product tags and urgency stickers.

Polls: Get It or Regret It

“It’s on sale — are you finally buying it?” Let shoppers vote and click through.

Swipe-Up Lookbooks

Feature a carousel or mini lookbook with wishlisted items that are now marked down.

Campaign Timeline

Dec 1

Pre-Cyber tease: “Something on your wishlist may be going on sale…”

Dec 2

Launch automated price drop alerts across email + SMS

Dec 2 (PM)

Social push with countdowns, urgency messaging, and influencer picks

Dec 3

Post-campaign wrap-up or final offer extension (if applicable)

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