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Theme: Civic Day Wishlist Surprise
Hook: Long weekend? Long list. Reward civic chillers with wishlist-only deals that drop out of nowhere. 🍹
How it Works:
Optional: Add a Civic Day theme to the sale banner (“Your Wishlist’s Long Weekend Bonus”).
Lightweight jackets, denim, sunglasses, and weekend-ready styles are great wishlist items to surprise-discount for a holiday at home or out of town.
Travel-friendly kits, mists, or bestsellers are often in wishlists—and a Civic Day surprise discount can push them over the edge.
Think cozy upgrades for a relaxing long weekend—pillows, candles, patio items, or organizers shoppers have been eyeing.
Mixology sets, coffee gadgets, or BBQ tools that align perfectly with a relaxed long weekend feel—and wishlist nudges convert well here.
Civic Day isn’t a commercial powerhouse—but it is a feel-good long weekend. This campaign uses wishlist intent to create a subtle but effective moment of shopper delight.
Instead of announcing a full-blown sale, this campaign surprises shoppers with discounts on wishlist items—creating joy and urgency without overpromoting.
By targeting only wishlist items, you’re offering personalized value at scale, without needing to build out collections or landing pages.
The first week of August is typically high-traffic and low-commitment. This campaign turns that passive browsing energy into quick conversions.
The first week of August is typically high-traffic and low-commitment. This campaign turns that passive browsing energy into quick conversions.
Chill Deals for Your Long Weekend
You weren’t expecting this—but your wishlist was. For Civic Day only, your wishlist items have been quietly marked down. Check in before the long weekend ends!
Your Long Weekend Just Got Short on Time
Your wishlist items are still on sale—but not for long. Civic Day’s almost over, and so is your chance to shop your surprise picks.
🎉 Civic Day surprise: Your wishlist faves are secretly on sale 👉 [link]
⏳ Last hours of Civic Day wishlist deals—grab your surprise picks now 👉 [link]
Quick animation showing a wishlist item revealing a price slash—set to a chill summer beat.
“Which wishlist surprise would you shop: 🍹 Cocktail Set or 🕶️ Sunnies?”
“What was the last item you wishlisted but didn’t buy?” → DM answers + surprise them with a flash coupon.
#CivicDayDrop #WishlistSurprise #LongWeekendWishlist #LazyDayDeals
Prep segment of wishlist users + mark items for discount
Launch surprise emails + SMS to eligible shoppers
Send final push + social stories highlighting urgency
Send post-campaign message: “What you missed... almost”
Helping e-commerce brands craft a more seamless experience for their customers
