Campaigns HomeTheme: “Wish It. Win It. Make Christmas Magic.”
Hook: One lucky winner will get their wishlist gifted to them this Christmas. Build your list and enter for a chance to win the items you’ve been eyeing all season.
From statement looks to cozy staples, shoppers love curating their dream festive wardrobe. Wishlists turn seasonal styles into wishlist entries and sales.
Perfect for holiday gifting and self-care splurges. Shoppers love picking out bundles and stocking stuffers — and sharing them.
Shoppers prep their homes for hosting, gifting, and holiday makeovers. “Win Your Wishlist” helps them plan and purchase their dream setup.
Gift kits, custom picks, experiences — all made for wishlists. This campaign builds both excitement and clarity around what shoppers want most.
Christmas shopping is deeply emotional — and often high-pressure. Tapping into wishlists gives brands insight into what shoppers really want and helps guide both self-gifting and gift-buying.
“Win Your Wishlist” turns passive browsers into active participants. By tying a prize to their actual saved products, it’s personal, exciting, and low-barrier.
While shoppers build or update their wishlists to enter, you gain valuable insight into their preferences ahead of peak shopping weeks — fueling better campaigns and inventory decisions.
This campaign naturally lends itself to organic spread — shoppers love sharing what they’re wishing for, especially when there’s a prize attached.
This campaign naturally lends itself to organic spread — shoppers love sharing what they’re wishing for, especially when there’s a prize attached.
Make a Wish. We Might Just Make It Come True.
We’re giving one lucky shopper their entire wishlist this season. Add your faves now and enter to win — it’s that simple.
Your Christmas Picks Could Be Free
Still browsing? Keep adding. Every wishlist update counts as an entry — and your dream cart could become a real gift.
🎁 Wish it, win it! Enter our wishlist giveaway 👉 [link]
⏰ Last chance! Win your wishlist before entries close 👉 [link]
Encourage users to post a screenshot or carousel of their wishlist with the hashtag for a bonus entry. Great way to surface trending products.
Create countdown stickers leading up to the contest end — “4 days left to enter!” paired with festive wishlist visuals.
Announce the winner with a joyful, emotional reel. Include what they won and their reaction (if captured) to create trust + FOMO.
Do a weekly highlight of fun wishlists built by customers or your team — inspires others to join and builds social proof.
#WinYourWishlist #WishlistedWonder #SwymTheSeason #ChristmasWishWin
Launch teaser: “Something magical is coming…”
Campaign goes live — start accepting wishlist entries
Send reminder to build wishlists
Final call to enter + add more products to wishlist
Entries close
Announce winner via email + social
Helping e-commerce brands craft a more seamless experience for their customers
