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Christmas

Wishlist Gifting Contest

Region:
Industry:
Retail
Dec 2025

Campaign Concept

Theme: “Wishlist It, Win It – This Christmas”
Hook: Make your wishlist, check it twice — and you might just find a gift under your tree from us.

How it Works:

  • Shoppers wishlist their favorite products from your Christmas collection.

  • They submit their wishlist to enter a contest (on-site, via form, or social).

  • A few lucky winners are selected to receive one (or more) of their wishlist items for free.

  • Optional: Share winner reactions post-campaign for social proof and delight.

Industries Best Suited For

Fashion & Apparel

Partywear, winter staples, and gifting sets all shine in this season. Shoppers love to wishlist looks they wouldn’t buy for themselves — making them perfect contest picks.

Beauty & Skincare

Holiday sets, luxe bundles, and limited editions are made for gifting. Winning one of these from your wishlist makes the experience unforgettable.

Home & Lifestyle

From warm decor to smart storage and festive kitchenware, wishlist-driven gifting promotes practical yet joyful products. The contest format makes them extra exciting.

Gourmet & Gifting

Cookies, hampers, teas, and curated treat boxes — these are instant mood-lifters. Wishlisting them sparks desire, and winning them sparks loyalty.

Why This Campaign Could Work

High-Emotion Seasonal Hook

Christmas is the season of giving — and a wishlist contest adds joy, surprise, and fun to the tradition. By engaging shoppers around what they want, you spark excitement while building visibility and brand goodwill.

Wishlist-Driven Contest Format

Encouraging shoppers to wishlist their favorite items and enter to win one of them combines engagement with tangible rewards. It turns browsing into a festive ritual, and wishlisting into an entry mechanic — low friction, high intent.

Feel-Good Marketing Moment

The act of rewarding customers during a feel-good season deepens emotional connection. Bonus: it helps merchants surface most-wanted products right before end-of-year inventory resets.

Social Uplift Through UGC

The contest format is ideal for social sharing, virality, and user-generated content. It helps brands close the year on a high-engagement, community-driven note.

The contest format is ideal for social sharing, virality, and user-generated content. It helps brands close the year on a high-engagement, community-driven note.

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎁 Win Your Wishlist This Christmas!

Gifting Made Magical

We’re playing Santa this year! Wishlist your favorite holiday picks and enter for a chance to win them. It’s free to enter — just wishlist and submit.

Make My Wishlist
EMAIL TEMPLATE

Winner Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎉 You Just Won Your Wishlist!

Christmas Came Early

You made your wishlist — and now it’s on the way! Congrats on winning our Christmas Wishlist Contest. We’re wrapping it up as we speak.

See What You Won
EMAIL TEMPLATE

🎄 Wishlist it, win it! Enter our Christmas contest now 👉 [link]

SMS TEMPLATE.

🎁 You WON our wishlist contest! Merry Christmas 🎉 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

“What’s on Your Wishlist?” Reel Challenge

Encourage followers to share their wishlist using a voiceover or trending audio. Winners can be chosen from tagged entries.

Instagram Countdown & Polls

Build excitement with daily polls: “Which wishlist item should we gift next?” Add story countdowns to draw traffic to the contest page.

Winner Reaction Posts

Showcase real reactions with UGC or festive templates: “Here’s what [Name] won from their wishlist this Christmas!”

Branded Hashtags

#WinYourWishlist #SwymSanta #WishlistContest #ChristmasWithSwym

Campaign Timeline

Dec 15

Announce contest, enable wishlist collection + entry form

Dec 18

Mid-campaign push: highlight wishlist trends and popular picks

Dec 23

Final call: “Last chance to wishlist and win!”

Dec 24

Winners selected

Dec 25

Winner announcements + social spotlight posts

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