Campaigns Home
Theme: “Wishlist Restock Frenzy” – Black Friday Edition
Hook: Your beauty faves are finally back — and they’re moving fast. 🚀🧴
How it Works:
Perfect for high-demand SKUs like limited-edition palettes, cult-favourite lip kits, and complexion products that tend to sell out quickly. Shoppers are eagerly watching for restocks.
Use this to highlight viral serums, moisturizers, or treatment kits with long waitlists. Back-in-stock alerts paired with Black Friday timing make conversion nearly frictionless.
Sold-out signature scents or holiday fragrance kits are wishlist gold. This is the ideal moment to convert those long-waiting scent lovers.
Restocks on styling tools or viral treatments (like bond repair or oils) make great targets for this campaign. These are often high-AOV and well-suited to wishlist-driven re-engagement.
Black Friday isn’t just about slashing prices — it’s about access. For beauty lovers, nothing creates hype like a sold-out favourite coming back just in time for the sale.
Many shoppers have been waiting for their favorite beauty picks to return. This campaign taps into that pent-up demand and brings them back with a perfectly timed nudge.
Instead of discounting everything, focus on what customers already want — restocked wishlist items don’t need deep discounts to drive urgency.
Back-in-stock alerts based on individual wishlists feel personal, relevant, and urgent. It’s one of the most efficient ways to convert during the biggest sale moment of the year.
Back-in-stock alerts based on individual wishlists feel personal, relevant, and urgent. It’s one of the most efficient ways to convert during the biggest sale moment of the year.
Back in Stock. Just in Time for Black Friday.
You saved it. It sold out. Now it’s back — and moving fast. Shop your wishlist favourites before they’re gone again.
Back in Stock. Not for Long.
This is your moment — your most-wanted beauty picks are back for Black Friday. But they won’t last long...
🚨 Your wishlist fave is back! Black Friday restock just dropped — shop now 👉 [link]
⏰ Final call! Restocked beauty must-haves are flying — shop before they’re gone again 👉 [link]
Feature a quick transition: “When your wishlist fave comes back just in time for Black Friday 💁♀️✨” with a restock sound cue and product shot.
Use IG stories with a countdown sticker to tease which viral products are coming back. Link directly to wishlist restock collections.
Ask followers “Which of these did you wishlist that’s now back?” (e.g., Vitamin C Serum 🍊, Matte Lip Kit 💄). Follow up with direct links to shop.
Repost customer photos or reviews of the now-restocked product: “Back by popular demand — get it before it’s gone again!”
Tag restocked products + prepare automated alerts for Black Friday
Launch campaign + trigger back-in-stock emails/SMS
Post UGC + countdowns on social with restock urgency
Wrap up and highlight top restocked bestsellers
Helping e-commerce brands craft a more seamless experience for their customers
