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Black Friday

Restock & Reconnect

Region:
Industry:
Retail
Nov 2025

Campaign Concept

Theme: Restock & Reconnect
Hook: Back in stock = back in play. Reignite wishlist love this Black Friday with personalized restock alerts. 💥

How it Works:

  • Identify products that were previously out of stock and are now restocked.

  • Cross-match those items with shoppers who had them in their wishlist.

  • Trigger automated restock alerts via email and SMS with Black Friday positioning.

Optionally: Add a limited-time discount to accelerate conversions.

Industries Best Suited For

Fashion & Apparel

Limited-run styles, viral fits, or sizes that frequently sell out—perfect for a wishlist-driven restock rush.

Beauty & Skincare

Cult-favorite products, holiday sets, or shade restocks are wishlist gold—especially on big sale days.

Home & Decor

Back-in-stock home accents, seasonal decor, or functional items like shelves and storage get snapped up quickly with the right nudge.

Gadgets & Electronics

High-demand tech like earbuds, keyboards, or smart tools—items shoppers save and wait for—benefit hugely from restock alerts.

Why This Campaign Could Work

Taps Into Wishlist Frustration & Desire

Shoppers who’ve wishlisted out-of-stock items are your warmest leads. Black Friday is the perfect moment to rekindle that interest with high-stakes urgency.

Smart Restock = Smart Revenue

Instead of pushing new discounts blindly, this campaign leverages high-demand SKUs already proven by wishlist interest and reactivates shoppers who are primed to convert.

Reduces “Dead Ends” in the Buyer Journey

Back-in-stock moments feel like redemption for previously disappointed shoppers—this campaign closes those loops and turns lost sales into fast wins.

Cuts Through the Noise

During a noisy Black Friday, a personalized “it’s back!” message stands out more than yet another generic 40% off email.

During a noisy Black Friday, a personalized “it’s back!” message stands out more than yet another generic 40% off email.

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🖤 Back in Stock—Your Wishlist Pick Just Made a Comeback

It’s Back. And It’s a Black Friday Deal.

You’ve been waiting. We’ve been watching. Your wishlist favorite is finally back—and it’s part of our Black Friday event. This time, don’t miss it.

Grab It Before It’s Gone (Again)
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Almost Gone… Again!

Your Wishlist Item is Going Fast—Act Now

Back in stock was just the beginning. This wishlist item is about to sell out (again)—grab it while you can.

Finish What You Started
EMAIL TEMPLATE

🔁 It’s back! Your wishlist item just got restocked for Black Friday 👉 [link]

SMS TEMPLATE.

⏳ Last call! Your wishlist fave is almost gone (again) 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

“It’s Back!” Carousel

Showcase bestsellers that were restocked just in time for Black Friday—with wishlist overlays.

Countdown Story

“You wished. It restocked. Now it’s vanishing again. 12 hours left.”

UGC Prompt

“What wishlist item are you hoping comes back in stock today?” Highlight real shopper wants to build buzz.

Branded Hashtags

#RestockAndReconnect #WishlistComeback #BlackFridayRestock #BackByDemand

Campaign Timeline

Nov 25

Segment wishlist users + confirm restocked SKUs

Nov 27

Schedule and queue Black Friday restock alerts (email + SMS)

Nov 29

Launch alerts early AM + push urgency midday

Nov 30

Post-campaign wrap: celebrate wishlist “wins” + tease Cyber Monday

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