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Theme: “Back in Stock. Back in Your Cart.”
Hook: Your favorites are back — and better than ever. This Black Friday, reconnect with the items you wishlisted and shop them before they’re gone (again).
How it Works:
Optional: Layer Black Friday-only offers, bundles, or free shipping on select restocks.
In-demand items like headphones, smartwatches, and chargers often go out of stock early. Restock alerts during Black Friday drive high AOV with near-zero friction.
Fast-selling sizes, trending fits, or festive collections are frequently restocked. Personalized restock pages allow shoppers to act quickly on what they missed.
Popular skincare bundles, perfumes, and limited-edition kits are common wishlist items. Reintroducing these with urgency taps into beauty FOMO.
Festive season restocks like lights, bedding, serveware, and gift bundles are high-conversion triggers. Reconnect shoppers to their original favorites just in time for gifting.
Black Friday is increasingly relevant in urban India, especially among digitally-savvy shoppers looking for premium, limited, or restocked inventory. A wishlist-based back-in-stock experience ensures you reach those already primed to purchase.
Shoppers often wishlist items that go out of stock or aren’t ready to purchase right away. By reconnecting them with these items once they’re back, merchants recover lost revenue and re-engage high-intent audiences.
Restocked items with personalized alerts feel like a second chance — and when delivered during Black Friday buzz, urgency is even higher. Add time-bound deals or bundles for an extra push.
This campaign lets you spotlight popular SKUs, fast-sellers, and newly available inventory — all without needing sitewide discounting. It creates buzz while preserving margin.
This campaign lets you spotlight popular SKUs, fast-sellers, and newly available inventory — all without needing sitewide discounting. It creates buzz while preserving margin.
Back in Stock and Ready for You
You waited — and now your wishlist picks are back! This Black Friday, score your favorites before they sell out (again).
You Wishlisted It. It’s Here.
You know what they say — second chances don’t last long. One of your favorite wishlist items is back just in time for Black Friday.
🚨 Wishlist update! Your favorite item is back in stock — just in time for Black Friday 👉 [link]
🔁 Still available… but not for long. Shop your wishlist restock 👉 [link]
Use a visual hook of products disappearing and reappearing with captions like: “Thought you missed it? It’s back. But not for long.” Link to restock page.
Post 3-part carousel: “Wishlisted. Out of Stock. Back Again.” with CTA to turn notifications on or visit the restock landing page.
Highlight 2–3 popular restocks in stories with poll stickers and countdowns to build urgency and drive clicks.
#BackInStockFriday #WishlistReturns #RestockAndWin #BackInYourCart
Tease restock feature: “What if your wishlist came back to life?”
Preview top restocked items on social and email
Back in Stock landing page goes live
Full rollout of wishlist alerts and real-time restock updates
Post-campaign wrap: “What You Missed” email + promote wishlist creation for Cyber Week
Helping e-commerce brands craft a more seamless experience for their customers
