Campaigns HomeTheme: “Score Big Before the Final Siren!”
Hook: Your wishlist faves are going on flash sale during the AFL Grand Final — grab them before time’s up!
How it Works:
Shoppers race to grab deals before the clock runs out.
Apparel brands catering to sports fans, streetwear labels, and merchandise retailers. Especially relevant for those launching limited drops or seasonal fan collections around major sporting events.
Consumer electronics brands, personal audio device makers, and smart gadget companies. Perfect for brands promoting lifestyle tech that enhances entertainment and game day experiences.
Outdoor lifestyle brands, sporting goods retailers, and BBQ or tailgating gear manufacturers. Great for businesses that align with outdoor gatherings, watch parties, and fan-centric social events.
Sneaker brands, athletic footwear retailers, and casual shoe companies. Especially suited for brands tying releases to team colors, event collaborations, or limited-time offers.
Snack food companies, beverage brands, and party supply businesses. Ideal for those offering bundled packs, game night specials, or themed seasonal promotions tied to sports events.
The AFL Grand Final is a huge cultural moment in Australia — pairing it with a limited-time flash sale taps into the hype and creates serious urgency.
Instead of blanket discounts, this campaign focuses on wishlist items, targeting high-intent shoppers who’ve already shown interest — making them far more likely to convert quickly.
With a flash sale timed to coincide with the game’s peak buzz, shoppers get a clear “act now or miss out” message. Combine this with price drops and real-time wishlist alerts for maximum impact.
This campaign aligns perfectly with a major national event, making it timely, culturally relevant, and highly engaging for Aussie shoppers.
This campaign aligns perfectly with a major national event, making it timely, culturally relevant, and highly engaging for Aussie shoppers.
Your wishlist faves are officially on sale — for a limited time only! Grab them now before the final siren sounds.
Time’s running out to score big on your wishlist favourites. This AFL Grand Final Flash Sale is ending soon!
⚡ Wishlist Alert! Your picks are on sale
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🏉 Final Siren’s about to blow! Last chance
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“3 Hours Left to Score These Deals!”. Use Instagram Stories and countdown stickers to build urgency as the sale window narrows. Rotate between product highlights, deal reminders, and timers to drive FOMO in real time.
Tie Real-Time Events to Surprise Discounts. Post engaging match commentary or score updates and sync them with time-limited flash sales. For example, “Every goal = 10% off for 10 minutes!” to keep fans checking back often.
Celebrate Speedy Shoppers and Game Day MVPs. Highlight early buyers, fastest cart checkouts, or most creative UGC with shoutouts and reactions. Builds community and encourages friendly competition among followers.
Drive Participation & Track Engagement. Incorporate campaign-specific hashtags like: #AFLSale – General sale awareness #FinalSirenDeals – Last-chance promotions #ScoreYourWishlist – Wishlist-to-cart campaigns Encourage shoppers to use them for a chance to be featured or win a prize.
Tease the flash sale, encourage wishlist activity.
Send wishlist reminders — “Your picks could go on sale tomorrow!”
Announce flash sale timing.
Launch flash sale, send real-time alerts.
Launch flash sale, send real-time alerts.
Helping e-commerce brands craft a more seamless experience for their customers
