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5 Winning Father’s Day Campaign Ideas for Shopify Brands

June 3, 2025

Father’s Day is a golden opportunity for brands to turn shopper intent into action. Whether it’s last-minute browsing, price watching, or thoughtful gift curation, shoppers are already dropping hints—you just need the right campaign to act on them.

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Here are 5 powerful Swym-powered campaigns you can run this Father’s Day using existing functionality. No new tools needed—just smart marketing with real-time shopper signals.

01

Share to Celebrate: Let Shoppers Build & Share a Father’s Day Wishlist

Shoppers often know what they want dad to receive—and they're eager to hint or get others involved in gifting.

  • Campaign Mechanics:
    Let shoppers build the perfect Father's Day wishlist and share it with gifters (siblings, friends, partners). Add a sharing nudge like “Build Dad’s Wishlist” or “Share the Love” to your PDP or wishlist page.
  • Email + Text Template:
    Subject Line:
    Dad-Approved Picks You’ll Love to Gift
    Body: Built your wishlist yet? Make this Father’s Day special—wishlist your favorite gifts for dad and send it straight to your gifting squad. ❤️
    [CTA Button: Share Dad’s Wishlist]
  • Industries Best Suited For:
    Apparel, Personal Care, Home Decor, Hobby & DIY
  • Social Promo Idea:
    Launch a “My Dad, My Wishlist” IG story template or TikTok challenge.
  • Timing:
    Start 2–3 weeks before Father’s Day.

👉 Get Started: Swym Wishlist Plus Features Overview – Share Wishlist

02

Back in Stock Alerts: Remind Shoppers in Time for Gifting

Father’s Day means specific product demand—shoppers want that jacket, that gadget, that tee. If it’s sold out, they’re waiting.

  • Campaign Mechanics:
    Send real-time back-in-stock alerts personalized with “just in time for Father’s Day” messaging. Show urgency and include gift guides.
  • Email + Text Template:
    Subject Line: It’s Back—Just in Time for Father’s Day
    Body: You asked, we listened. The perfect gift is back in stock. Order now to get it in time for dad’s day.
    [CTA Button: Shop Now]
  • Industries Best Suited For:
    Electronics, Lifestyle, Grooming Kits
  • Social Promo Idea:
    “Back Just in Time” gift picks on Stories with countdown stickers.
  • Timing:
    Start 10–14 days before Father’s Day.

👉 Get Started: Using Wishlist Triggers for Back in Stock Alerts

03

Low Stock Nudges: Drive Urgency on Gifting Faves

When time is short, urgency converts. Low-stock nudges make shoppers act faster—especially on time-sensitive occasions like Father’s Day.

  • Campaign Mechanics:
    Trigger low-stock alerts on wishlist or frequently viewed items. Add urgency copy like “Last few left—Dad would love this!”
  • Email + Text Template:
    Subject Line: Going, Going… (Dad Would Approve)
    Body: Only a few left! Get your Father’s Day gift before it’s gone.
    [CTA Button: Grab It Now]
  • Industries Best Suited For:
    Limited-edition drops, Apparel, Tools, Accessories
  • Social Promo Idea:
    “Almost Gone” picks via Reels or carousels.
  • Timing:
    Ideal 1 week before Father’s Day.

👉 Get Started: Using Wishlist Triggers for Low Stock Nudges

04

Save for Later Reminder: Turn Browsers into Buyers

Shoppers often add to Save for Later as part of their gift research. Reminder nudges bring them back to convert.

  • Campaign Mechanics:
    Send a Save for Later email roundup of items marked by the shopper with subtle Father’s Day messaging. Add personalization like “Dad might like…”
  • Email + Text Template:
    Subject Line: Still Thinking About These for Dad?
    Body: Your saved picks are still waiting. Make this Father’s Day special—grab them while you can.
    [CTA Button: Complete Your Gift]
  • Industries Best Suited For:
    Apparel, Skincare, Fitness, Subscription Boxes
  • Social Promo Idea: “What Dads Really Want” Save for Later feature roundup in Instagram Stories.
  • Timing: Send reminders 5–7 days ahead of the occasion.

👉 Get Started: Using Wishlist Triggers for Save for Later


05

Win Your Wishlist: Father’s Day Giveaway Edition

Great for awareness and engagement. Shoppers wishlist and share—it increases traffic, conversions, and opt-ins.

  • Campaign Mechanics:
    Run a “Win Your Father’s Day Wishlist” contest. Shoppers create a wishlist and share it for a chance to win. Promote via pop-ups or banners.
  • Email + Text Template:
    Subject Line: Win Dad’s Wishlist—Enter Now!
    Body: What’s on your Father’s Day Wishlist? Create & share your picks to enter our giveaway. One lucky winner will win it all!
    [CTA Button: Start Wishlisting]
  • Industries Best Suited For: Multi-category stores, Gifting, Home & Garden
  • Social Promo Idea: UGC entries with #DadsWishlistChallenge + repost top wishlists.
  • Timing: Run 2–3 weeks prior, close entries 5 days before.

👉 Get Started: Win Your Wishlist Campaign – A Step-by-Step Guide

🎯 Pro Tip

All of these campaigns are powered by real shopper behavior—no guesswork, no added tools. Whether it's wishlist sharing or triggered alerts, Swym helps you meet customers where their intent already lives.

🎯 Plan Holiday Wins Now

The busiest shopping months are around the corner—don’t wait to scramble.

Explore our Campaigns Calendar to lock in high-converting ideas ahead of time.

Ready to Run These Campaigns? 👉 Install Wishlist Plus

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