• The starting premise is that you have installed Attentive on your Shopify Store, and enabled the Attentive <>Swym Integration, as described Here
  ‍
• Before you get started, you need to make sure you’ve enabled the Wishlist Reminder event within Shopify Admin →Apps → Wishlist Plus → Integrations → Attentive.
  ‍
• To confirm, starting from within Shopify Admin, navigate to the Integrations tab under Apps > Wishlist Plus, and choose the relevant integrations card/ tile.

1. Shopify Admin → Apps → Wishlist Plus
2. Navigate to the “Integrations” tab
3. Choose Attentive

Assuming that you have already installed Attentive, as discussed above, then click on Manage on the Attentive Tile.
By default, this event will be sent to Attentive 24 hours after a user interacts with their wishlist. You can adjust this delay by modifying the ‘Delay’ settings. Click Save to apply your changes.

• To test this feature, scroll down to the ‘Send Test Events & Triggers’ section after saving the trigger. Select “Send reminders on wishlisted items”. Enter the test email address and click “Send Test Trigger.”

To verify the custom event in Attentive, go to the Subscribers tab on the left pane. Locate the email or phone number used for the test event. Click on the profile to view subscriber details, then navigate to the Activities tab. If you see the custom event information, the integration is functioning correctly. Refer to the screenshots below for guidance on these steps.

First, a quick recap: to create an Attentive Journey using custom event triggers from Swym, you must have already set up your Attentive-Swym integration.

1. Click the install button on the Swym Admin page to access the Attentive login page.
2. Log into your Attentive account and authorize the OAuth permissions.
3. You will be redirected back to the Attentive settings page in Swym Admin.
4. Enter the sign-up unit IDs for Marketing and Transactional methods from your Attentive account into the Swym Admin form, then save them. You will probably need to contact your Attentive CSM to create these IDs for you.

Your Attentive-Swym integration is now enabled without further action required. Next, enable your preferred triggers and channels to start sending alerts. If you opted for Wishlist SMS on the Swym Admin page, you can process SMS events (and email if preferred).

You are now ready to create Journeys in your Attentive account. This playbook will focus on creating a “Wishlist-Reminder” Journey, which can be mapped using one of the following channel types:

• SMS
• Email
• Both SMS and Email

We will start with SMS and then extend it to include email and both channel types.

Starting with SMS, choose Journeys from the category of Messaging, on the LHS panel of your Store.

• Click on Create Journey.

• Click Start from Scratch.

• Next, select a Journey Trigger within the Swym Wishlist Plus app. In this example, we will create a “Wishlist-Reminder” Journey. Click on the “Wishlist-Reminder” tab (for reminding customers about wishlisted products that haven’t yet been purchased), then click Get Started.

• A map will appear, allowing you to build your journey step-by-step using the actions and rules outlined below. You can now drag and drop steps (actions and rules) onto the map to build your journey. Remember to save your changes.

• You can now drag and drop steps (actions and rules) onto the map to build your journey. Let’s set a rule to introduce a wait period (typically 15 to 60 minutes for a Wishlist Reminder) to create a default delay before an automatic reminder message is sent to shoppers for wishlisted products that haven’t yet been purchased.

• Remember to save.

• Follow up with  a reminder message and finalize the text.

• You can refer to Attentive’s best practises for Journeys for guidance. You have several options to enhance your messages: introduce emojis and images, craft impactful content, choose from templates, embed links, and add click tracking. Don’t forget to save your changes.

• You may then choose to End the Journey. Remember to Save.

• Finally, you may Turn On the Journey to allow subscribers to enter this journey once every custom-defined period of time.

• You have successfully set up a Swym Wishlist Reminder using SMS medium using Attentive Journeys.

• If your focus is on sending email messages instead of text messages, all the previous steps still apply. Simply select Send Email instead of Send Text Messages (found under Steps → Actions → Send Email).

• Additionally, you will need to customize the email template shown in the right-hand side panel. To avoid repetitive treatment, that part is covered in the joint SMS and email option below.
  Now, let’s extend this journey to include both SMS and email. The first step is to insert a branch (found under Steps → Rules → Branch) after the wait step (under Steps → Rules → Wait). This will allow you to select any combination of SMS, email, or both.

• You still need to add your preferred channel type under Steps → Actions → Send Text Message or Send Email, or both. Additionally, you must individually set up the text message and email.
  As with SMS, shoppers must be subscribed to your email marketing program to receive these emails.
  Below is a sample map that demonstrates the use of both SMS and email channels for an Attentive Journey.

• That’s it! You have successfully set up a Swym Wishlist Reminder using SMS or email or both mediums using Attentive Journeys.

• You will recollect that with the Swym<>Attentive integration, you have the capability to re-engage shoppers in an effective manner with personalized alerts on the products that are of interest to them based on dynamic content generated from the shopper intent captured by Swym.

• Setting up of automations in Attentive is a crucial link to be able to hit up shoppers with more engaging and relevant promotional content, to ultimately drive better results in terms of shopper conversion, from your email/ SMS campaigns.
  ‍
• Please note that different email/ SMS service providers have their own formats and methods for using merge tags. So in this final section, we dwell on the how-to of drafting content for a marketing message (Email/ SMS) by leveraging merge tags effectively in an Attentive-specific context.
  ‍
• With Attentive we have a menu option for adding the desired dynamic data variables that are a part of the custom event that we send.

• After selecting either the email or message channel, click the double curly braces icon ({}) to open a drop-down menu where you can create a combination of dynamic merge tags based on the context. This icon appears in various text blocks, indicating opportunities for personalization and customization. Experiment with the double curly braces icon ({}) until you feel comfortable using the desired dynamic data variables from the custom event to craft your message. The example below illustrates one such use of the double curly braces icon ({}).

• Within an email for instance it is possible for you to tuck in text and an image by picking the appropriate place-holders, as shown below:

• Within an email for instance it is possible for you to tuck in text and an image by picking the appropriate place-holders, as shown below:

• Please note that the Wishlist Reminder is one of three complex use cases that require sharing information about multiple wishlisted products when triggered by specific Wishlist Plus or Back in Stock events. The other two use cases are Share a Wishlist and Save for Later (SFL) Reminder.
  ‍
• The good news is that these events are supported by the Attentive-Swym integration using arrays of products. For the Wishlist Reminder, you need to select a dynamic list and dynamic image as placeholders, which differ from the options available for simpler use cases.
  ‍
• Below is a table listing the dynamic variables you can use for custom events, along with sample values and descriptions of what each populates for your reference.

• Clicking Add List will prompt a pop-up to choose a list. Please select Products as your list.

• On the configuration screen for the dynamic list, select the image and text values as needed. For the value source, refer to the available product information mentioned above. For example, here’s how to correctly add the value source for the product image (ImageURL) that links to the corresponding product URL (ProductURL).