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Theme: “Runway-Ready Beauty Wishlist” – NYFW Edition
Hook: NYFW just dropped the looks. You drop the wishlist. Curate your glam edit and share it now. 💋🖤
How It Works:
Trendy makeup brands thrive here — think eyeshadow, lipstick, blush, and bold liners. Perfect for visual storytelling.
“Runway skin” starts with good prep — serums, exfoliators, and moisturizers are great for inclusion and bundling.
Often overlooked during fashion events, scent can be framed as “the final layer of your NYFW look.”
If your store supports bundles, collections, or filters by trend, this is your moment to shine.
From glossy lids to bold lips, shoppers are taking notes. This campaign taps into Fashion Week excitement and channels it into wishlist activity and social sharing.
Everyone wants their own “runway moment.” Sharing wishlists lets beauty lovers showcase their version of what’s trending — and inspires others to build theirs.
Runway-Ready Beauty Wishlist
This campaign pushes beyond single-product thinking. It invites shoppers to build out entire looks — leading to bigger carts and increased AOV.
This campaign pushes beyond single-product thinking. It invites shoppers to build out entire looks — leading to bigger carts and increased AOV.
Runway Beauty, Your Way
From glossy lids to bold lips, NYFW’s glam is everywhere — now it’s your turn. Build your wishlist edit and share your runway look with the world.
Your Beauty Edit Deserves the Spotlight
Your wishlist = your personal glam file. Share it now for a chance to be featured or win your NYFW-inspired faves.
✨ Fashion Week glam is trending — build your wishlist and share your runway look 👉 [link]
💄 Final chance to share your NYFW beauty wishlist for a chance to win 👉 [link]
Swipe-throughs showing NYFW beauty trends alongside matching wishlist items from your brand.
Prompt users to post a reel showing their wishlist and tagging it #MyRunwayEdit. Feature your favorite looks.
Custom IG story stickers where users can fill in: Lip – ___ / Eyes – ___ / Skin – ___ / Wishlist Link – [CTA].
Feature curated wishlists by influencers or customers with editorial-style captions: “Maya’s NYFW Glow-Up Edit.”
Launch runway-inspired collection + site banners and first email blast
Encourage wishlist creation and sharing via email/SMS/social
Final call push + story takeovers or feature reels of wishlist submissions
Announce winner(s) or share highlights of top NYFW wishlists
Helping e-commerce brands craft a more seamless experience for their customers
