Campaigns Home
Theme: “Wishlist-to-Gift Guide” – Holiday Prep Edition
Hook: Make holiday gifting easy — share your wishlist and get exactly what you love. 🎄💌
How It Works:
Clothing, shoes, and bags are personal and hard to guess — wishlists help gift-givers feel confident they're getting it right.
High-AOV items benefit most from gifting-focused behavior. Shared wishlists help guide partners and family toward meaningful purchases.
Perfect for bundling and limited-edition holiday sets. Shoppers love sharing their picks so they don’t miss out.
Think candles, robes, socks, hats — great for cozy gifting. Shared lists = better matching and easier conversions.
Early November is when organized gift-givers start planning. Help them kick off the season by turning their wishlist into a ready-to-send gift guide.
Wishlists remove the guesswork for gift buyers. This campaign empowers your shoppers to share their style needs while keeping the shopping experience easy and thoughtful for their friends and family.
Shared wishlists often lead to multi-item gifting. Giving recipients one link with multiple giftable picks increases cart size and checkout confidence.
By positioning wishlists as gift guides, you create new behavioral loops that return every year — locking your brand into shoppers' seasonal rituals.
By positioning wishlists as gift guides, you create new behavioral loops that return every year — locking your brand into shoppers' seasonal rituals.
Gifting Made Easy (and Exactly Right)
Ready to receive gifts you actually want? Share your wishlist as your personal holiday gift guide — and let your loved ones take it from there.
Your Holiday Wishlist Is Waiting
Still thinking about what you want this year? Your wishlist is the easiest way to make it clear — and totally shoppable.
🎁 Make your wishlist your gift guide — and send it to the people who need to see it 👉 [link]
🛍️ Haven’t shared your gift guide yet? Holiday hinting made easy 👉 [link]
Show a customer building and sending their wishlist with a festive soundtrack. End with: “Now they know exactly what I want.”
Design a wishlist template shoppers can screenshot, fill out, and tag friends or partners in. Add swipe-up to build theirs.
Branded graphic: “Send your wishlist. Get what you actually want.” Caption with CTA to start sharing.
Feature real customer gift guides as inspiration. Show their wishlist picks with “Why I chose this” callouts.
Launch email/SMS/social campaign encouraging wishlist sharing
Promote shared wishlists as gift guides across homepage and PDPs
Share UGC-style content and reminders to finalize + send gift lists
Send recap email: “Most Shared Holiday Wishlist Items”
Helping e-commerce brands craft a more seamless experience for their customers
