Campaigns Home
Theme: “Wishlist Dorm Beauty Kit” – Back-to-Campus Edition
Hook: From lip balm to body butter — wishlist your dorm glow-up kit and share it with the people who’ve got your back. 💁🏽♀️📬
How It Works:
Highlight that this helps givers “shop with confidence” — they get exactly what’s needed, no guessing.
Cleanser, toner, pimple patches, SPF — the wishlist becomes a checklist for dorm life.
Shampoo, dry shampoo, body mists, razors — everyday use items are perfect to include in a dorm beauty kit.
Compact, routine-ready items thrive in small dorm spaces. These are wishlist-friendly and gifting-easy.
If you already see gifting activity (holiday, birthdays), this campaign extends that behavior to the back-to-school season.
Students are building out their dorm life — and that includes routines, essentials, and glow-up gear. Let them wishlist their must-haves and easily share it with gifters.
When students share their list with friends, parents, or roommates, you gain new traffic and conversions from shoppers who weren’t previously part of your funnel.
No one wants to guess what their college kid needs. Wishlists serve as pre-built beauty kits that make giving easy and personal.
Skincare routines, daily essentials, and beauty tools are often purchased in sets — shared wishlists naturally increase AOV and basket size.
Skincare routines, daily essentials, and beauty tools are often purchased in sets — shared wishlists naturally increase AOV and basket size.
Your Campus Glow-Up Starts Here
New routines, new roommates, new you. Add your beauty must-haves to your wishlist and share it with fam, friends, or anyone who owes you a care package.
What You Need. All in One Link.
Your wishlist = your beauty blueprint for dorm life. Share it now so your favorite people can help you get set up right.
🏫 Moving in? Build your dorm beauty wishlist and share it with fam 👉 [link]
💅 Your dorm glow-up list is waiting — share it before move-in 👉 [link]
Show a student unpacking a box of beauty items sourced from their wishlist. CTA: “Want your own dorm drop? Share your list.”
Followers share their wishlist and tag their roommate. Best wishlist wins a dorm duo beauty box.
Branded fill-in-the-blank graphic: “My dorm beauty kit must-haves: cleanser, serum, lip balm, ____.” Add swipe-up to build theirs.
Image of a wishlist + note: “Here’s what I actually want for move-in.” Caption: “Tag the person who needs to see this.”
Launch campaign with site banners, curated dorm collection, and kickoff email
Promote wishlist sharing via email/SMS, UGC prompts, and social giveaways
Run final push with “Don’t forget to share your wishlist” reminder emails/texts
Optional: Highlight top shared wishlist items in a “Dorm Beauty MVPs” email
Helping e-commerce brands craft a more seamless experience for their customers
