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Theme: “Dorm Drop Style Wishlist” – Back-to-Campus Sharing Edition
Hook: Heading to college? Share your style wishlist with friends and fam — and score your move-in must-haves. 🧺✨
How It Works:
From oversized tees to statement sets, campus-bound fashion sees major demand. Sharing lets students show off their personal style and wishlist it all in one place.
Rugs, mirrors, storage bins — dorm essentials are big wishlist items. This campaign is perfect for retailers with both fashion and home crossover.
Key identity pieces for Gen Z. These items get shared and reposted often — wishlist sharing makes it even easier to showcase.
If your brand sees family purchases or gifting behavior, this campaign is a goldmine — shared lists make it easier for others to buy with confidence.
Dorm and college move-in is a key transition moment, where students refresh both their style and space. This campaign captures that excitement while driving high wishlist engagement.
Letting students share their wishlist taps into social proof and friend-group influence — critical drivers in Gen Z shopping behavior.
Wishlist sharing spreads your brand organically. Every shared list becomes a mini storefront that introduces new shoppers to your products.
Instead of incentivizing with markdowns, this campaign uses community-driven excitement to drive intent and conversion.
Instead of incentivizing with markdowns, this campaign uses community-driven excitement to drive intent and conversion.
Your Dorm, Your Style — Wishlist It.
Moving to campus? Create your dream list of dorm-ready styles and share it with friends, fam, or followers — and maybe get a few surprise gifts.
The Best Lists Are the Ones You Share
Whether it’s your roommate, your mom, or your bestie — make sure they know what you’ve got your eye on this semester.
🎓 Move-in season is here. Build your dorm drop wishlist and share it today 👉 [link]
🧢 Final days to share your wishlist for a chance to win your dorm faves 👉 [link]
Reel featuring a student curating their wishlist for move-in. End with “What’s on yours?” and a CTA to share.
Encourage followers to share their wishlist and tag their roommate. Enter both to win a wishlist item.
Create Instagram posts mimicking a “shelfie” layout of dorm decor and college fits pulled from trending wishlists. Add carousel swipe to “get the look.”
Launch a branded hashtag like #DormDropWishlist. Ask students to share their wishlist link + style moodboard using it.
Launch campaign with wishlist sharing prompts and social rollout
Encourage share activity via email, UGC highlights, and SMS reminders
Final call to share + feature top wishlists on IG stories
Close campaign, announce winner (if contest-based), and send follow-up
Helping e-commerce brands craft a more seamless experience for their customers
