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BFCM

BFCM is the biggest online retail moment of the year — shoppers are primed to buy, and many are just waiting for a signal to strike.

Region:
Industry:
Retail
Nov 2025
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Campaign Concept

Theme: “Black Friday Just Hit Your Wishlist”

Hook: The item you’ve been eyeing is on sale — and almost gone. Time to act before it disappears.

Coming Soon
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Industries Best Suited For

Fashion & Apparel

BFCM is a peak period for clothing deals. Low stock alerts create urgency for fast-moving sizes and styles already saved by shoppers.

Beauty & Skincare

Best-selling bundles and seasonal drops go fast. Personalized alerts bring shoppers back before products sell out.

Home & Decor

Big-ticket items like furniture or smaller gifting SKUs (candles, cushions) are primed for BFCM. Wishlist-based nudges help capture long-consideration purchases.

Gifting & Lifestyle

With Christmas around the corner, BFCM is the time to buy. Wishlist alerts help shoppers act on gift ideas they’ve been saving.

Why This Campaign Could Work

BFCM Shopping Surge

BFCM is the biggest online retail moment of the year — shoppers are primed to buy, and many are just waiting for a signal to strike.

Wishlist Meets Urgency

By combining price drop and low stock alerts on wishlisted items, this campaign turns passive interest into urgent action — with personalized timing and relevance.

Avoid Blanket Discounts

Target only products shoppers have already shown interest in, making your discounts more efficient and conversion-focused.

Built for Quick Wins

This campaign works with what you already have — shopper wishlists — and activates them with automated alerts right when BFCM hits.

This campaign works with what you already have — shopper wishlists — and activates them with automated alerts right when BFCM hits.

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Email & SMS Templates

Low Stock Follow-Up

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Selling Fast! Don’t Miss Out

You saved it for a reason. It’s discounted — but only a few are left. Grab yours before it’s gone.

Shop Now
EMAIL TEMPLATE

BFCM Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🔥 Your Wishlist Just Went on Sale!

Good news: Your wishlist faves are now discounted. Not-so-good news: They’re going fast. Get them before they vanish.

Shop Wishlist Deals
EMAIL TEMPLATE

Price Drop Alert: 🔔 BFCM deal alert: Your saved item is now on sale 👉 [link]

SMS TEMPLATE.

Low Stock Alert: ⏳ Running low! Wishlist item almost gone 👉 [link]

 SMS TEMPLATE.

Final Reminder: 🚨 Last call to shop your wishlist picks before BFCM ends 👉 [link]

 SMS TEMPLATE.

Social Media Promo Ideas

Black Friday Countdown Stories

Post a daily countdown to create urgency. Pair with wishlist-focused CTAs like “Saved something? It might be on sale — and running low!”

Wishlist Alert Reel

Create a dramatized reel of someone getting a price drop + low stock alert and rushing to buy. Reinforce “Shop it before it’s gone."

Wishlist Challenge UGC Prompt

Encourage followers to post what wishlist item they’re hoping will go on sale. Reward one lucky winner with a wishlist freebie.

Last Chance Post

“BFCM ends tonight — and so do your wishlist deals. Don’t let your saved picks slip away.” Strong CTA with link in bio or stories.

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Campaign Timeline

7 Days Before

Promote wishlisting — “Save your faves now, shop them later”

3 Days Before

Start teasing alerts — “What if your wishlist items go on sale?”

BFCM Day 1

Trigger price drop + low stock alerts for eligible items

BFCM Day 2

Send reminders + highlight final quantities

Cyber Monday

Final push — “Last chance to shop your wishlist”

Post-BFCM

Thank shoppers, share bestsellers, tease upcoming holiday campaigns

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