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This World Emoji Day, reward your most engaged shoppers with surprise emoji-based discounts! Swym will identify your top wishlisting customers and their favorite items. Based on their wishlist activity, you can send tailored discounts tied to fun emojis — turning data into delight!
Merchants can create segments (e.g., top 10%, 11–25%) based on wishlist engagement. Each segment receives an email containing an emoji-themed discount. For example, the top 10% receive a 🎉 emoji offering 20% off their wishlisted items. The next segment could get a 😊 emoji offering 15% off, and so on.
Theme: “Emoji = Exclusive Savings”
Hook: Wishlist more, earn more — one emoji at a time!
Emojis are perfect for tapping into the playful and emotional side of fashion. Rewarding wishlisters with personalized emoji-based discounts helps engage loyal customers while encouraging them to finalize their purchases. This campaign can showcase the most-wishlisted items and use fun emojis like 🎉 and 😊 to match each shopper's preference, leading to higher conversion rates and repeat purchases.
Beauty products are all about personal preferences, and emojis add a personal touch to reward the top wishlisters. Discounts tied to favorite skincare products or cosmetic must-haves feel like a fun, personalized experience for beauty enthusiasts. The campaign can increase conversions by targeting high-intent customers with tailored emoji-themed deals, ensuring that your top customers feel recognized and rewarded for their loyalty.
Home decor shoppers are often looking for the perfect items for their homes, and wishlists are a natural tool for identifying high-intent customers. With emoji-themed discounts, you can encourage wishlist-to-cart conversions for top items, making it easier for shoppers to take action on their desires. This creates a playful, rewarding experience while motivating customers to purchase home essentials they’ve been eyeing.
Health and wellness products often require careful consideration before purchasing, making personalized rewards even more impactful. By using emojis to offer discounts on highly-wishlisted fitness equipment, supplements, or wellness gadgets, this campaign can drive conversions and help shoppers make informed purchase decisions. The data-driven personalization helps to turn wishlisted health items into immediate purchases.
Emojis work wonders in the gifting and lifestyle industries, where emotions are a key driver of purchases. Whether it’s a special gift for a loved one or a meaningful lifestyle product, rewarding shoppers with emoji-themed discounts creates a fun and personal shopping experience. The campaign taps into the emotional aspect of gifting, encouraging shoppers to wishlist and complete their purchases while feeling excited about the exclusive rewards.
Emojis instantly spark emotional recognition — tying them to rewards creates a memorable, feel-good experience.
Giving discounts based on real user behavior makes each shopper feel seen and valued.
Leverage wishlist data to target high-intent customers, maximizing conversion and ROI.
This campaign requires no major product changes — just customer segmentation and a smart emoji-discount match.
This campaign requires no major product changes — just customer segmentation and a smart emoji-discount match.
It’s World Emoji Day — and your wishlist is about to pay off! You’re one of our top fans, and we’ve got a surprise emoji just for you.
Use the 🎉 emoji at checkout to unlock 20% off your wishlisted items.
Hurry, this feel-good deal won’t last long!
👉 Keep wishlisting to unlock even more rewards next time.
It’s 🎉 World Emoji Day! You’re in our top wishlisters — use your emoji 🎉 at checkout to get 20% off your favs! Ends soon! 👉 [link]
Use interactive Instagram polls and stories to create excitement about the upcoming emoji rewards event. For example, post a poll with options like: “Which emoji will you get this World Emoji Day? 🎉 😊 👍 — Wishlist now to find out!” This will build anticipation for the campaign and encourage followers to wishlist their favorite items, so they can earn their emoji-based discounts.
Make the campaign more discoverable by using catchy and campaign-specific hashtags such as: #EmojiRewards: Encourages users to share their emoji discounts and create a buzz around the rewards. #WishlistWins: A playful hashtag to celebrate customers who earn discounts by wishlisting. #WorldEmojiDayDeals: Promotes the campaign across social media platforms, creating a unified message for the event.
Encourage user-generated content by asking followers to show off their emoji discounts on social media. You can say something like: “Show off your emoji discount! Post your deal and tag us to be featured! 🎉” This not only increases brand engagement but also motivates others to participate in the campaign to receive their own emoji-based rewards.
Tease the emoji rewards event via email, social, homepage
Launch campaign — send segment-specific emails with emoji discounts
Encourage wishlisting and social sharing
Send follow-up thank-you message, share redemption stats if desired
Helping e-commerce brands craft a more seamless experience for their customers
