Campaigns Home
Theme: “Wishlist It. Share It. Gift It.”
Hook: This Christmas, your wishlist isn’t just for you — it’s your ultimate gift list too.
How it Works:
Optional: Highlight wishlist sharing promos — “Get 10% off your friend’s wishlist purchase.”
The holiday season is the perfect time for fashion items, whether it's cozy winter wear, stylish accessories, or chic holiday outfits. By leveraging wishlists, shoppers can curate their dream wardrobes and share them with loved ones. Personalized gift guides based on wishlist data make it even easier to find the perfect gift for fashion-conscious friends and family.
Beauty products like skincare sets, fragrances, and makeup are popular gift items during the holidays. With wishlists serving as gift lists, shoppers can share their beauty must-haves and receive personalized recommendations based on trending items in their wishlist. Gift guides curated from customer data can help guide gift-givers to the most sought-after beauty products.
Home essentials such as decorative items, cozy throws, and kitchen gadgets are great gifts for the holiday season. By turning wishlists into shareable gift registries, customers can curate thoughtful home décor gift ideas for family and friends. Product recommendations driven by wishlisted items can also make it easier for shoppers to choose meaningful gifts that match their loved ones' home style.
Gadgets and tech products, such as smart speakers, headphones, and the latest electronics, are top choices for holiday gifting. Wishlists make it easier for shoppers to share these high-demand items with others, while curated gift guides based on wishlist data can highlight trending gadgets and help gift-givers choose the perfect tech for their loved ones.
Stationery, gift sets, and novelty items are always popular gifts during Christmas. Shoppers can create a holiday-specific wishlist that easily transforms into a gift registry, guiding friends and family toward the best gifting options. Curated gift guides allow merchants to showcase the most popular items, making it easier for shoppers to select memorable and thoughtful gifts.
Jewelry, watches, and accessories are classic holiday gifts that can be easily tracked via wishlists. Sharing these wishlists turns them into thoughtful gift registries, ensuring that the items are exactly what the recipient wants. Personalized recommendations based on wishlists increase the chances of selecting the perfect piece of jewelry or accessory that will delight the gift recipient.
During the holidays, shoppers aren’t just wishlisting for themselves — they’re curating ideas for others too. This makes wishlists the ultimate holiday gifting tool.
Gift guides built off real customer wishlist data allow for super relevant, high-intent recommendations, improving clickthrough and purchase rates.
Positioning wishlists as sharable gift registries taps into social shopping and makes gifting more thoughtful, increasing average order values.
Surprise wishlist giveaways or registry wins add a feel-good holiday moment that turns casual browsers into loyal, repeat shoppers.
Surprise wishlist giveaways or registry wins add a feel-good holiday moment that turns casual browsers into loyal, repeat shoppers.
Your wishlist is now the perfect Christmas gift list. Share it with friends and family — and maybe even get a surprise wishlist treat this season!
We’ve rounded up the most loved wishlist picks into one perfect guide — see what’s trending and find the perfect gift for everyone on your list.
🎁 Share your wishlist with family & friends — make sure they get the hint this Christmas 👉 [link]
🎄 New holiday Gift Guide is here — see what’s trending now 👉 [link]
🎉 You just won a wishlist pick! Watch your inbox 🎁✨
Create a fun and engaging Instagram Reels series where influencers, team members, or customers showcase what’s on their Christmas wishlist. This gives followers inspiration for what to add to their own wishlists and encourages them to share their favorites for a chance to win a surprise prize. It adds a personal and interactive touch to the campaign.
Run a contest encouraging followers to share their wishlist-to-gift registry transformation. Ask them to tag friends and share their curated lists for a chance to win a prize. This interactive campaign promotes the wishlist sharing feature and increases the likelihood of customers converting their lists into real gift registries.
Build excitement leading up to Christmas by posting countdowns of the top trending wishlist items. Each day, share a new “Top Pick” from your most wishlisted products. This will generate buzz around your most popular products and keep your audience engaged in the days leading up to the holiday.
Use Instagram carousel posts to highlight curated gift guides based on wishlist data. These could be segmented by product type (e.g., “Gifts for Him,” “Perfect Picks for Her,” or “Top Holiday Essentials”). Each carousel slide can feature one product along with details and a call-to-action to shop the guide.
Encourage users to use campaign-specific hashtags to spread the word and make the campaign more discoverable. Hashtags such as #WishlistToGiftlist, #ChristmasWishlistGoals, and #WishlistAndWin will help amplify the reach of the campaign and create a community around it.
Launch wishlist building promos + highlight sharing feature
Drop first Gift Guides curated from wishlist data
Encourage wishlist sharing with incentives
Send trending wishlist picks + flash deals
Announce surprise wishlist winners + final Gift Guide push
Thank shoppers + tease New Year wishlist campaigns
Helping e-commerce brands craft a more seamless experience for their customers
