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Summer Clearance

Style Reset Wishlist Flash Sale

Region:
Industry:
Fashion
Jul 2025

Campaign Concept

Theme: “Style Reset Wishlist Flash Sale” – Summer Clearance
Hook: You saved it. We slashed it. Wishlist items are now on summer clearance — but only for a flash. ☀️🛍️

How It Works:

  1. Identify wishlisted summer items that are now part of the clearance sale.

  2. Trigger personalized flash sale alerts (email + SMS) for each shopper’s wishlisted products.

Add urgency: “Ends in 24 hours” or “Final sizes left.”

Industries Best Suited For

Everyday Fashion

Great for clearing lightweight tops, dresses, and tees that shoppers saved earlier in the season. Personalizing the price drop makes it feel more intentional.

Occasionwear

Items saved for summer events (weddings, parties) can now be purchased at a discount for late-summer use. Use this flash sale to convert seasonal planners.

Footwear

Sandals, espadrilles, and summer sneakers often hit wishlists early but convert late. This campaign is a final nudge before the season turns.

Plus-Size & Extended Sizing Retailers

These sizes often sell out slower — wishlist alerts help you move remaining units without resorting to sitewide markdowns.

Why This Campaign Could Work

End-of-Season = High Stock, Low Movement

Retailers often face excess summer inventory by mid-July. A wishlist-powered flash sale helps you clear stock strategically — targeting only the items shoppers have shown interest in.

High Intent, Low Waste

Instead of discounting everything sitewide, this approach delivers personalized markdowns, ensuring you’re offering value where it’s most likely to convert.

Reactivate Dormant Shoppers

Remind shoppers of what they saved weeks ago — now with a lower price. Flash sales with wishlist triggers create urgency and bring lapsed browsers back.

FOMO-Led Conversion

Shoppers know these pieces may not return next season. Layering urgency with “low stock” or “ends tonight” messaging drives action fast.

Shoppers know these pieces may not return next season. Layering urgency with “low stock” or “ends tonight” messaging drives action fast.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🔥 Just Dropped: Your Wishlist Summer Clearance

You Wishlisted It. We Marked It Down.

The summer flash sale is here — and your saved favorites just got a serious discount. Don’t wait, this one’s quick.

Shop My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Hours Left: Wishlist Clearance Ends Tonight

Don’t Miss Out on Your Summer Picks

This is your last shot to shop your wishlisted summer styles at clearance prices. Stock’s moving fast.

Shop Now
EMAIL TEMPLATE

🔥 Your wishlist picks just hit summer clearance! Shop now 👉 [link]

SMS TEMPLATE.

⏰ Final hours! Wishlist flash sale ends at midnight — don’t miss it 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Wishlist-Only Sale Post

Tease: “This isn’t your average sale — it’s just for what you’ve saved.” Include screenshots of wishlisted items on markdown.

Flash Sale Countdown Reels

Run a 15-sec countdown reel with bold “Your Wishlist Just Went On Sale” text over summer styles. Add a ticking clock effect for urgency.

Wishlist Reveal Challenge

Ask followers to share what’s on their wishlist and tag your brand for a chance to win one of their discounted faves.

Before & After Price Swipe Post

Show product cards with “was $XX → now $XX” visuals for wishlist items. CTA: “Check your wishlist for surprise markdowns!”

Campaign Timeline

July 15

Sync wishlist items with summer clearance sale list

July 16 AM

Launch personalized email + SMS alerts to wishlist users

July 16 PM

Run countdown posts + reminder email/text

July 17

Close campaign, highlight most popular items + tease “next drop”

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