Campaigns Home
Theme: “Fall Wardrobe Wishlist Reset” – Cold-Weather Refresh
Hook: Cold weather’s creeping in. Ready to shop the wishlist pieces you saved for just this moment?
How It Works:
Fall is the start of jacket season — nudges help convert intent into cozy, stylish purchases.
Colder weather = time to upgrade shoes. Wishlist reminders for boots and seasonal footwear work exceptionally well now.
Shoppers who save to wishlist are often planning ahead for size/fit needs. Timely reminders show you remembered what they cared about.
Brands that emphasize mix-and-match wardrobes can spotlight wishlist pieces as versatile fall staples.
October is when the chill sets in and shopping habits pivot. Re-engaging shoppers who built wishlists earlier in the year lets you meet them right when they’re ready to act.
These shoppers already signaled intent — they just need a gentle push. Wishlist reminder emails help reduce friction and increase purchase confidence.
No need to discount or launch a new collection. This campaign activates existing interest, making it low-effort, high-yield.
Fall is all about layering and planning complete looks. Use reminders to nudge shoppers toward styling the wishlist pieces they’ve already chosen.
Fall is all about layering and planning complete looks. Use reminders to nudge shoppers toward styling the wishlist pieces they’ve already chosen.
The Weather Changed. So Did Your Wishlist.
That jacket you saved? Those boots? Now’s exactly when you need them. Your wishlist is packed with perfect-for-fall pieces — shop them before they’re gone.
You Saved It. It’s Time to Style It.
The season’s officially changed — and your wishlist picks are right on time. Let’s turn those plans into purchases.
🍂 Your wishlist items are perfect for fall — shop them while sizes last 👉 [link]
🧶 Don’t forget that sweater you saved! Fall is here. Shop your wishlist 👉 [link]
“Fall is here — time to check your wishlist.” Reel shows someone rediscovering old saves and shopping them.
Show layered looks with links to wishlistable items. Encourage followers to revisit their list and complete the look.
Let followers vote on fall looks pulled from top wishlisted products. Add swipe-ups to revisit wishlist or shop curated bundles.
Post a branded preview of a wishlist reminder email. Caption: “We know you’ve been saving these…”
Pull wishlist segments for fall wardrobe items
Launch reminder email and SMS campaigns
Push urgency with trending item highlights + low stock visuals on social
Final reminder email + “Most Loved” fall items round-up
Helping e-commerce brands craft a more seamless experience for their customers
