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Prime Day

“Better Than Prime” Wishlist Offers

Region:
Industry:
Fashion
Jul 2025

Campaign Concept

Theme: “Better Than Prime” Wishlist Offers
Hook: Skip the chaos. We dropped the price on what you wanted — not what’s on someone else’s list. 🤫🎯

How It Works:

  1. Identify wishlist products that have been marked down in time for Prime Day.

  2. Trigger personalized price drop alerts via email and SMS starting July 15.

  3. Reinforce the contrast with “Better Than Prime” messaging across all touchpoints.

Industries Best Suited For

Trend-Driven Fashion

Tap into fast-moving styles wishlisted by early-season browsers. These deals are perfectly timed for mid-year wardrobe refreshes.

Athleisure & Loungewear

Popular during sales — and frequently wishlisted — these items convert quickly when paired with limited-time savings.

Menswear

Often left out of the discount conversation, personalized alerts for wishlisted men’s fashion stand out during Prime Day clutter.

Accessories

Great low-ticket, high-volume items for converting undecided shoppers — and for bundling into higher-value carts.

Why This Campaign Could Work

Beat Prime Day at Its Own Game

Shoppers are primed (literally) for deals — but they’re overwhelmed by volume and irrelevant promos. This campaign cuts through with hyper-relevant offers based on wishlist intent.

No Need to Compete on Sitewide Discounts

You don’t need to out-Amazon Amazon. Delivering personalized price drops on saved items feels smarter, more curated, and value-driven.

Boost Mid-Year Revenue Spike

Prime Day creates a wave of purchase-ready traffic. Use wishlist price drops to capture that momentum on your own terms, directly from your channels.

Win Back Focus and Loyalty

When everyone’s blasting generic deals, your brand stands out by saying: “We remembered what you wanted.” That builds real affinity.

When everyone’s blasting generic deals, your brand stands out by saying: “We remembered what you wanted.” That builds real affinity.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🛒 Forget Prime. Your Wishlist Just Got Marked Down.

Personalized Price Drops Just for You

You don’t need to scroll through thousands of deals. We dropped the price on what you actually wanted — check your wishlist now.

View My Price Drops
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Your Wishlist Deals End Tonight

These Prime-Time Discounts Are Almost Gone

Your wishlist price drops expire at midnight — shop now before the best pieces disappear.

Shop Now
EMAIL TEMPLATE

💥 Prime who? Your wishlist just went on sale. Shop your personal deals now 👉 [link]

SMS TEMPLATE.

⏰ Last call! Wishlist price drops end soon. Check your saved faves 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Prime Day vs. My Day Carousel

Create a visual split: "What Prime Day wants you to buy" vs. "What you actually wanted." CTA: “Check your wishlist.”

Wishlist Reveal Reels

Reel showing a shopper clicking into their wishlist and discovering surprise price drops. Use a trending audio for virality.

Deal Reaction Comments Post

Use real shopper reactions or simulated comments: “I wanted that bag and it’s 30% off??” — builds FOMO and relevance.

Text Screenshot Story

Share a branded “Your wishlist item is now 25% off!” SMS screenshot. Add swipe-up to price drop page.

Campaign Timeline

July 14

Sync wishlist products with active sale items

July 15 AM

Launch personalized price drop alerts (email + SMS)

July 15–17

Maintain urgency via social stories, reminders, and final-hour CTAs

July 18

Send thank-you email with “most loved” items from the campaign

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