Campaigns Home
Theme: “Picnic Day is Calling – Pair Up Your Wishlist Favorites & Save Big!”
Hook: Season’s best bundles at prices too good to pass up. Check your Wishlist — your perfect picnic essentials are waiting for you… with a special deal!
Shoppers can wishlist or save products they love. If one or more of these tagged Picnic Day products are in their Wishlist or Save for Later (SFL) list, they’ll automatically receive an email about a bundle offer — pairing those products at a discounted price. This nudges them to act before the season’s over.
Perfect for outdoor lovers looking for picnic essentials. Products like picnic blankets, outdoor tableware, portable baskets, and folding chairs can be bundled together for a seamless picnic experience. This category is ideal for shoppers who enjoy leisurely outdoor gatherings and would love a curated bundle to make their picnic complete.
Think of summer dresses, casual sandals, stylish sunglasses, and wide-brimmed hats — perfect for a Picnic Day look. Bundling fashion pieces for the perfect picnic outfit encourages customers to treat themselves to a complete ensemble that’s both practical and stylish for their outdoor adventures.
Picnic snack kits, portable coolers, canned drinks, and other food-related products are a natural fit for this campaign. Offering bundles that include snacks, drinks, and utensils for an ideal picnic setup makes it easy for customers to shop in one go, ensuring they don’t miss out on essential items.
This category works well with picnic-related activities like lawn games, portable speakers, and hiking accessories. Pairing sports and outdoor gear with products that enhance the picnic experience — like portable chairs, coolers, or blankets — appeals to shoppers who are ready for outdoor adventures.
Picnic Day is a feel-good, outdoorsy moment when shoppers are naturally thinking about seasonal essentials — from blankets to baskets to outdoor apparel. Tapping into this vibe makes your offers timely and emotionally resonant.
Triggering bundle offers based on what shoppers have already wishlisted or saved creates hyper-relevant experiences. It’s a gentle nudge — reminding them their perfect picnic setup is waiting, and now comes with a deal.
Offering bundled discounts encourages shoppers to buy complementary products together — increasing both value for the shopper and average order value for the merchant.
Since the campaign runs on wishlist/SFL triggers, it requires minimal manual intervention while driving meaningful engagement, reactivations, and conversions.
Since the campaign runs on wishlist/SFL triggers, it requires minimal manual intervention while driving meaningful engagement, reactivations, and conversions.
Your Wishlist picks just teamed up! For Picnic Day, we’ve paired your favorites into exclusive bundles — and you’ll save big when you grab them together. Get in before the season (and the deals) pass you by.
🧺 Your Wishlist picks just paired up for Picnic Day!
Get exclusive bundle deals while they last 👉 [link]
Use Instagram Reels or Stories to build anticipation for the upcoming Picnic Day bundles. Create a countdown timer leading up to the big day and tease the products that will be part of the bundles. This creates excitement and urgency among followers, encouraging them to stay tuned for exclusive offers.
Engage your audience by asking followers what products they’d pair for their ideal picnic. Use Instagram polls, Facebook questions, or Twitter surveys to create interaction. For example, ask, “What’s your picnic essential: a blanket or a cooler?” You could use the results to inspire bundle offers or even offer a special discount based on popular votes.
Encourage customers to share photos or videos of their Picnic Day setups using your bundled products. Offer a prize draw for participants or feature their photos on your brand’s social media pages. This creates social proof and drives awareness, as customers are more likely to share content about a brand that engages with them. You could also encourage a unique hashtag for the campaign, like #PicnicDayHaul, so others can easily find and join in.
#PicnicDayBundles #WishlistToCart #BundleYourFaves
Create a Picnic Day challenge where followers can participate by sharing their picnic-themed ideas. Ask them to share their perfect picnic scene, favorite picnic recipes, or even their ideal picnic attire. Offer a small incentive like a discount code or entry into a prize draw for the best submission. This keeps engagement high and builds momentum for your campaign.
Announce upcoming Picnic Day bundles on email + social. Build buzz, tease bundles.
Tease product pairings, preview deals via Wishlist nudges.
Go live with automated bundle triggers, emails, SMS, social push.
Last chance reminder: extended deals for 24 hours.
Helping e-commerce brands craft a more seamless experience for their customers
