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Theme: “Countdown to Radiance Wishlist” – NYE Glow Edition
Hook: You saved the glow. Now’s the time to shine. Ring in 2026 with wishlist-powered radiance. ✨
How It Works:
Optional: Tie in express shipping or digital gift cards for instant last-minute solutions.
Serums, masks, and dewy primers thrive in this glow-obsessed moment. Great for wishlist nudges that feel luxurious.
Highlighters, setting sprays, bold eyeshadows, and longwear lipsticks—perfect for NYE looks and post-midnight selfies.
Great time to promote “January 1 reset” items saved earlier — like detox masks or calming skincare.
NYE is often as much about the recharge as the party. Wishlists that include bath soaks, calming scents, or facial tools are prime for this push.
Skincare prep, dewy bases, and party-ready glam are all in play. And your shoppers have already saved the items they want to use — they just need the nudge.
This campaign turns wishlists into end-of-year cart builders. It captures shoppers looking to treat themselves or complete their NYE look with one last “Add to Cart” click.
Right after holiday gifting and just before resolutions, shoppers are motivated to invest in themselves — and wishlist reminders help them follow through.
Between late-night parties and next-morning resets, this is the moment to surface wishlisted radiance serums, masks, luminizers, and finishing sprays.
Between late-night parties and next-morning resets, this is the moment to surface wishlisted radiance serums, masks, luminizers, and finishing sprays.
Let’s End the Year Glowing
That luminizer? Those hydrating masks? You saved them for a reason. Shop your NYE-ready glow picks and step into 2026 radiant.
Your Wishlist = Your Party Prep Kit
You’ve got plans. Your skin has needs. Your wishlist is here to help you shine — before and after the ball drops.
✨ NYE glow-up starts with your wishlist — time to shine 👉 [link]
🥂 Final hours to shop your 2025 beauty picks — ring in radiant 👉 [link]
Show a wishlist-to-routine transition. Start with wishlist screenshot, end with full NYE beauty routine.
IG Stories with “1 day to glow,” “12 hours left,” etc. Swipe-up links to wishlist-enabled categories.
Post: “What’s the last thing you’re buying this year?” → CTA: “Check your wishlist.”
Share customer selfies or reviews of glow products wishlisted and bought. Caption: “Shining into 2026.”
Segment wishlists for NYE-relevant SKUs and prep messaging
Launch email/SMS campaign: “Shop your glow before midnight”
Push urgency across all channels with countdowns and “final glow” positioning
Optional follow-up: “New Year, New Skin” re-engagement campaign teaser
Helping e-commerce brands craft a more seamless experience for their customers
