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NYE Glow

Resolution Ready Skincare Wishlist

Region:
Industry:
Beauty
Dec 2025

Campaign Concept

Theme: “Resolution Ready Skincare Wishlist” – NYE Edition
Hook: New year, new skin goals — time to revisit your wishlist and build your 2026 glow plan. 🧖‍♀️🥂

How it Works:

  • Nudge customers to revisit their skincare wishlists and align them with their New Year beauty resolutions.

  • Encourage them to add new goals-based products to their list — e.g., clear skin, hydration, anti-aging.

Frame it as the first step in their 2026 skincare journey.

Industries Best Suited For

Skincare

This campaign is tailored for glow-centric, transformation-focused products — serums, masks, and daily routines. Aligns naturally with goal-setting and habit-building mindsets.

Clean Beauty

Perfect for brands focused on natural wellness and long-term care. Position wishlists as a tool for mindful, curated skincare planning in the new year.

Anti-Aging or Targeted Care

Brands with products for firming, pigmentation, or sensitivity can frame this as part of a skincare resolution journey. Use resolution themes to invite thoughtful self-investment.

Beauty Subscriptions

Encourage shoppers to wishlist products they want to explore month-by-month. Great setup for January-based retention and engagement campaigns.

Why This Campaign Could Work

New Year, Fresh Skin Mindset

As shoppers prepare for a reset, skincare becomes top of mind — from clear-skin resolutions to self-care rituals. This is the ideal moment to bring wishlists back into focus and help customers align purchases with their 2026 glow goals.

Wishlist as an Intent Anchor

By December’s end, many shoppers have built but not yet acted on their wishlists. A gentle nudge to review or update these lists feels helpful, not pushy — especially when framed around wellness and improvement.

Glow-Up Framing = Elevated Engagement

Tying the campaign to personal beauty resolutions increases relevance. You’re not just selling products — you’re supporting their skincare transformation journey.

Low Pressure, High Conversion

No discounting or flash urgency — just well-timed, personalized wishlist reminders. It’s a low-lift way to drive Q4-close engagement and tee up Q1 sales.

No discounting or flash urgency — just well-timed, personalized wishlist reminders. It’s a low-lift way to drive Q4-close engagement and tee up Q1 sales.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🥂 Glow Into 2026 with Your Skincare Wishlist

Your New Year Starts with a New Routine

What’s your skincare resolution for 2026? Whether it’s hydration, glow, or clarity — your wishlist has the answers. Revisit it now and prep for your glow-up.

Reset My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ One Last Nudge: Your Glow List Awaits

2026 Skin Goals Start Now

Your wishlist is more than a list — it’s your glow roadmap. Start the year right by reviewing your saved faves and adding new ones to match your skin goals.

Build My Glow Plan
EMAIL TEMPLATE

✨ Time to glow up! Revisit your skincare wishlist + prep your 2026 routine 👉 [link]

SMS TEMPLATE.

🧖♀️ 2026 is calling. Your wishlist is the first step to your skin goals 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Glow Goal Reel

Create a “My 2026 Glow Goals” reel with skincare resolutions paired with wishlisted products. Encourage viewers to share their own wishlist glow goals.

Skincare Vision Board Post

Carousel post featuring visuals of hydration, glow, balance — each tied to a product collection and wishlist CTA. Use the caption: “Build your 2026 vision board, starting with your skincare.”

Polls: Your 2026 Skin Focus

Ask followers: “What’s your skincare focus for 2026?” Options: ✨ Glow, 💧 Hydration, 🧴 Barrier Repair, or 👶 Anti-Aging. Link each to a matching product set.

Wishlist Reflection Story Prompt

Prompt followers to revisit their wishlist and tag you with their “2026 glow picks.” Feature some of the most inspiring ones on your story.

Campaign Timeline

Dec 29

Launch campaign + wishlist revisit prompts via email and social

Dec 30

Run polls and glow-up themed reels and carousels

Dec 31

Final reminder SMS + email push to prep for 2026

Jan 1

Optional New Year roundup: “Top Glow Resolutions from Our Wishlist Crew”

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