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NYE

Countdown to Wishlist Glam

Region:
Industry:
Fashion
Dec 2025

Campaign Concept

Theme: “Countdown to Wishlist Glam” – NYE Style Rush
Hook: The NYE countdown is on. Your wishlist is full of party-ready glam — don’t be the one who waited too long. ✨

How It Works:

  1. Pull wishlist data from the past 30–60 days focused on occasionwear, glam pieces, or accessories.

  2. Trigger wishlist reminder emails and SMS nudges on Dec 30–31.

Layer with urgency copy: “Last chance before the ball drops.”

Industries Best Suited For

Occasionwear & Party Fashion Brands

From sequin dresses to metallic jumpsuits — this campaign is tailor-made for end-of-year showstoppers.

Footwear & Accessories

Shoppers often wishlist statement heels, bags, or jewelry and forget. Remind them just in time to complete their look.

Beauty + Fashion Hybrids

Perfect for retailers offering beauty + fashion — build bundles around wishlist items for NYE glam prep.

Trend-Forward & Fast Fashion Brands

High wishlist activity + quick shipping = ideal formula for a NYE push. Help indecisive shoppers make that last purchase of the year.

Why This Campaign Could Work

NYE = Peak Last-Minute Fashion Panic

Shoppers are scrambling to pull together show-stopping outfits. Your wishlist reminder is the perfect nudge to act fast and grab what they already saved.

High Glam, High Intent

The wishlist likely includes statement pieces they’ve been eyeing for a big moment. NYE gives them the perfect excuse to buy now.

No New Inventory Required

This campaign activates demand from existing wishlist data — no new drops or discounts necessary. Just well-timed reminders to convert existing intent.

Build Momentum for the New Year

A successful final push on Dec 31 creates post-holiday excitement, closes the quarter strong, and sets the tone for repeat purchase behavior in January.

A successful final push on Dec 31 creates post-holiday excitement, closes the quarter strong, and sets the tone for repeat purchase behavior in January.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎆 24 Hours to NYE Glam — Your Wishlist Is Ready

Your Party Look Is One Click Away

You saved it. You deserve it. The wishlist picks you’ve been eyeing are perfect for your NYE celebration — shop now before the clock strikes midnight.

Shop My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Still Need a Look for Tonight?

Wishlist Glam to the Rescue

There’s still time. Your wishlist is full of head-turning style — grab your look now and ring in the new year right.

Shop Now
EMAIL TEMPLATE

✨ Your NYE wishlist glam is still waiting. Shop now and sparkle later 👉 [link]

SMS TEMPLATE.

🕛 It’s almost midnight… don’t forget your wishlist look 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

NYE Glam Countdown Reel

Highlight wishlistable styles with “T-10 hours” style countdown. End with CTA: “Still need a look? Check your wishlist.”

Wishlist Moodboard Stories

Create sparkly NYE outfit moodboards using real wishlist items. Use “Which look would you wear tonight?” polls.

“You Still Have Time” Post

Playful feed post showing a shopper opening their wishlist at 10pm. Caption: “Better late than never — get your glam now.”

Outfit Reveal UGC

Ask followers to tag you in their NYE look sourced from their wishlist. Repost as day-of celebration content.

Campaign Timeline

Dec 29–30

Segment and prep wishlist reminders focused on partywear/glam

Dec 31 (AM)

Send personalized reminder emails + SMS with countdown-themed messaging

Dec 31 (PM)

Push social content + UGC reposts to drive final clicks before midnight

Jan 1

Optional: “What You Wore” highlights + thank you email with January teaser

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