Campaigns Home
Theme: “Runway-Inspired Wishlist” – Fashion Week Edition
Hook: Spotted on the runway (or your wishlist). Save and share your NYFW-inspired looks now. 🖤👠
How It Works:
Perfect for brands that carry trend-forward apparel — shoppers will love building their NYFW-inspired edit.
Give aspirational shoppers a way to emulate high fashion looks without the price tag. Curated wishlists make this feel fun and empowering.
These statement pieces often steal the show during Fashion Week. A strong hook for building and sharing complete looks.
These audiences love seasonal curation and self-expression. Sharing their fashion POV with friends or followers feels natural and social-first.
NYFW drives massive style inspiration across social media and fashion communities. Your shoppers are already watching — this campaign channels that energy into action.
From runway to reality, people want to recreate trending looks. Enabling wishlist + sharing lets your audience build their own version of high fashion at accessible prices.
By giving shoppers the power to curate, save, and share their Fashion Week-inspired picks, you turn passive browsers into active stylists and amplifiers of your brand.
Style-forward campaigns are ideal for generating user content. Every shared wishlist becomes a mini NYFW edit — highly engaging and socially shareable.
Style-forward campaigns are ideal for generating user content. Every shared wishlist becomes a mini NYFW edit — highly engaging and socially shareable.
Inspired by the Runway. Wishlisted by You.
NYFW is serving looks — and now it’s your turn. Create your own fashion edit by saving this season’s most talked-about trends to your wishlist.
Save It. Share It. Style It.
Haven’t shared your Fashion Week wishlist yet? Show off your edit and get featured on our stories.
👠 NYFW is on. Create your own runway-inspired wishlist now 👉 [link]
🖤 Don’t forget to share your wishlist lookbook — we’re featuring faves this week 👉 [link]
Show NYFW footage or stills side-by-side with your brand’s products. CTA: “Build your own look.”
Ask users to wishlist their top 5 NYFW-inspired items and share the link + their vibe board. Feature best entries on stories.
“This or That” with NYFW-inspired outfits pulled from trending wishlist items. Swipe up to build your edit.
Turn shared wishlists into content — show off real customer edits with styling notes or tags.
Launch curated collections + email and social campaign rollout
Drive wishlist creation + sharing with UGC contests and highlights
Final reminder push + feature most stylish wishlists
Wrap-up email: “What You Loved from NYFW” + cross-sell trending items
Helping e-commerce brands craft a more seamless experience for their customers
