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New Year’s Eve

Wishlist Reset Campaign

Region:
Industry:
Retail
Dec 2025

Campaign Concept

Theme: Wishlist Reset Campaign
Hook: Out with the old, wishlist the bold—start 2026 strong. 🥂

How it Works:

  • Encourage shoppers to revisit their wishlist before the new year.

  • Offer a one-click refresh: remove what no longer fits, keep what still excites.

  • Optionally recommend trending products or “2026 starter picks” based on shopper behavior.

Prompt updated wishlist creation to prep for upcoming campaigns.

Industries Best Suited For

Fitness & Wellness

Preps the path for resolution gear: yoga mats, weights, vitamins, and wearables.

Home & Office

Home upgrades, organization tools, or workspace makeovers are ideal “fresh start” wishlist picks.

Self-Care & Beauty

Skin, sleep, and spa essentials tie directly into “new year, new you” energy—great for wishlist reset prompts.

Tech & Tools

Journals, apps, planners, and digital accessories shoppers may want to wishlist for better productivity in the new year.

Why This Campaign Could Work

Reflect, Reset, Restart

New Year’s Eve is the ultimate moment for self-reflection and future planning. A wishlist reset taps into this energy—inviting shoppers to update their intent and shop what truly aligns with their goals.

Cleans Up Cold Intent

By nudging shoppers to revisit, refine, or rebuild their wishlist, you clean up cold or outdated data—boosting relevance and downstream conversions heading into January.

Re-engagement Without Discounts

This is not a sale. It’s a reflection moment. Reconnecting shoppers with their wishlist is a low-friction way to drive engagement without discounting inventory.

Sets the Stage for Resolution Campaigns

A wishlist reset now ensures stronger targeting for health, wellness, organization, and productivity pushes that follow in early January.

A wishlist reset now ensures stronger targeting for health, wellness, organization, and productivity pushes that follow in early January.

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎉 Start 2026 Right—Refresh Your Wishlist

Out with the Old, Wishlist the Bold

Your wishlist deserves a glow-up. Take a minute before the ball drops to revisit what you saved, remove what no longer sparks joy, and start the new year with picks that really matter.

Reset My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ One More Thing Before Midnight…

New Year, New Picks

You’re about to start 2026—make sure your wishlist is coming with you. Refresh it now and start the year strong.

Wishlist Into 2026
EMAIL TEMPLATE

🥂 Before midnight hits—reset your wishlist for the new year 👉 [link]

SMS TEMPLATE.

⏳ Countdown’s on! Refresh your wishlist and step into 2026 right 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

“Wishlist Glow-Up” Reel

Before/After: old wishlist vibes vs. new 2026 vision board.

Year-End Poll

“What’s getting removed from your wishlist before the new year?” (Funny or real)

Stories Countdown

“3…2…1… Reset Your Wishlist!” — lead directly to reset flow.

Branded Hashtags

#WishlistReset #NewYearNewPicks #BoldFor2026 #RefreshAndShop

Campaign Timeline

Dec 27

Launch wishlist reset CTA via email + on-site message

Dec 30

Reminder push + highlight top picks for 2026

Dec 31

Final push across email/SMS/social—countdown tied to wishlist

Jan 1

Optional post-campaign: “Your Fresh Wishlist Awaits” follow-up

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