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Theme: “New Year, New Wishlist”
Hook: Step into 2026 with intention. Your wishlist is full of goals, upgrades, and dreams — now’s the time to make them real.
How it Works:
Optionally: Encourage social sharing of “my resolution wishlist” for UGC and contest entries.
Yoga mats, smart watches, gym gear, and wellness subscriptions are top resolution categories. Wishlist nudges feel supportive and timely for shoppers prioritizing health
Planners, notebooks, goal trackers, and office upgrades are popular among organized shoppers. Many already wishlist them in December — now’s the moment to convert.
Routines reset in January, and so do skincare goals. Wishlisted regimens, tools, and bundles become high-intent targets in a resolution campaign.
“New Year, new me” often means a wardrobe refresh. Wishlist discounts on key apparel picks give customers the nudge they need to start the year in style.
As the year wraps up, shoppers begin thinking about their goals, upgrades, and aspirations for the year ahead. A wishlist activation campaign aligned with New Year’s resolutions helps them visualize — and act on — the things they want to achieve.
Wishlists often include items shoppers plan to buy “later” — fitness gear, planners, skincare routines, or tools for a new hobby. Giving these items a motivational nudge during resolution season converts passive intent into action.
Right after the holidays, shoppers look for permission to invest in themselves again. A wishlist-based campaign provides a low-friction way to convert while still feeling goal-oriented and purposeful.
This campaign can spotlight a wide range of SKUs — from wellness and self-improvement to fashion and decor — framed through the lens of progress and renewal.
This campaign can spotlight a wide range of SKUs — from wellness and self-improvement to fashion and decor — framed through the lens of progress and renewal.
Start 2026 Strong
Your wishlist is packed with potential — from fitness to focus, and everything in between. Let’s get a head start on your goals with surprise offers on the things that move you forward.
Start the Year Strong
Don’t let those resolution-ready picks wait another year. Unlock offers on your wishlist items and step into 2026 with purpose.
🎯 Your wishlist = your 2026 goals. Activate them now with surprise offers 👉 [link]
🕛 Final hours to lock in your New Year wishlist! Start strong 👉 [link]
Encourage followers to share their resolution wishlist in carousel or video form. Feature items tied to personal growth, self-care, or transformation.
Story polls like “Wellness or Career?” + CTA to wishlist items from your Resolution Picks page.
Share hourly reminders on Dec 31: “Your wishlist is waiting to power your 2026.” Include urgency copy and product links.
#ResolutionWishlist #NewYearNewMePicks #WishlistToWin #2026GoalsWithSwym
Launch “New Year Wishlist” landing page and collection
Push emails/SMS prompting wishlist updates + early activation
Final-day push — countdown emails, homepage spotlight, social blast
Soft wrap-up — “Keep the Momentum Going” follow-up email
Helping e-commerce brands craft a more seamless experience for their customers
