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New Year’s Eve

Resolution Wishlist Activation

Region:
Industry:
Retail
Dec 2025

Campaign Concept

Theme: Resolution Wishlist Activation
Hook: New Year, New You — shop your resolution wishlist today and start the year off right! 🥂

How it Works:

  • Shoppers have built wishlists throughout the year—many with resolution-aligned items like fitness trackers, organizers, and productivity tools.

  • On New Year’s Eve, merchants trigger wishlist reactivation emails and SMS, spotlighting those resolution picks.

  • Optional offers (discounts, free shipping, or exclusive bundles) can be layered in to nudge action.

  • The goal: Turn wishlists into goal lists—and help shoppers start strong.

Industries Best Suited For

Fitness & Wellness

Think resistance bands, dumbbells, yoga mats, hydration tools, and trackers—ideal for resolution-led activations.

Self-Care & Beauty

Skincare kits, bath sets, journals, and wellness bundles speak directly to “start fresh” shoppers.

Home & Furniture

Decluttering bins, planners, drawer organizers, or mood-setting home decor fuel “new space, new energy” goals.

Technology & Gadgets

Smartwatches, blue-light glasses, goal-tracking apps, and productivity boosters help shoppers build better habits.

Why This Campaign Could Work

Timing Is Everything

As the year wraps up, shoppers are filled with fresh motivation. This campaign channels that “new year, new me” energy—inviting them to turn their wishlist into a launchpad for their 2025 goals.

Wishlist-Backed Relevance

Fitness gear, self-care tools, home organization essentials—these are often already on wishlists. This campaign reactivates those items at just the right moment, making shopping feel purposeful, not impulsive.

Encouraging Early Action

Instead of delaying action, this campaign prompts shoppers to start strong—turning their good intentions into early wins. That forward momentum builds trust in your brand as a motivator, not just a seller.

Seasonal Focus

The New Year mindset is all about progress. Aligning this campaign with resolution season gives your marketing emotional resonance and positions your products as part of their self-betterment journey.

The New Year mindset is all about progress. Aligning this campaign with resolution season gives your marketing emotional resonance and positions your products as part of their self-betterment journey.

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎉 New Year, New You – Shop Your Resolution Wishlist Now!

Kick Off 2026 with Your Wishlist!

Ready to turn your resolutions into reality? Whether it’s fitness, wellness, or home refresh goals—your wishlist has everything you need to start strong.

Shop Your Resolution Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Don’t Wait – Your New Year’s Resolutions Are Just a Click Away!

Start 2025 Strong – Shop Your Resolution Wishlist Now!

You’ve set the goals. Now check them off early. Your wishlist is full of resolution-ready picks—shop now and give your future self a head start.

Shop Your Wishlist Now
EMAIL TEMPLATE

🥂 New Year, New You! Shop your wishlist now and start the year off right 👉 [link]

SMS TEMPLATE.

🎯 Your New Year’s resolution wishlist is waiting. Shop now and get ahead for 2025 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Countdown to Resolutions Post

“Your goals for 2025 start here. What’s the first thing you’re checking off your wishlist?”

Resolution Reels

Before-and-after vibes: “Before: the wishlist. After: a new you.” Use UGC and transition effects.

“Start Now” Story Polls

“Your wishlist = your 2025 starter pack. Ready to check it off?”

Branded Hashtags

#ResolutionWishlist #StartStrong2025 #NewYearNewYou #WishlistToWins

Campaign Timeline

Dec 26–29

Tag resolution-relevant wishlist items (fitness, wellness, home, tech). Segment users based on wishlist activity. Set up automation flows.

Dec 30

Send teaser email/social story: “Your 2025 goals are already on your wishlist. Ready to check them off?”

Dec 31

Launch full campaign via email + SMS. Feature resolution wishlist items with urgency (“New Year, New You – Shop Now!”).

Jan 1–2

Send thank-you message to shoppers. Promote “next resolution” picks to keep engagement rolling into January.

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