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Theme: “Celebrate in Color, Wishlist in Style”
Hook: Nine colors. Nine days. Wishlist your festive favorites and shop vibrant picks that match each Navratri day.
How it Works:
From sarees and lehengas to kurtas and kidswear, fashion brands thrive during Navratri. Color-based collection curation keeps daily engagement high and drives repeat visits.
Coordinate nail colors, eyeshadow palettes, and beauty accessories with daily color themes. Offering wishlist nudges for each day helps promote bundles and festive gifting kits.
Lightweight festive pieces, color-matched bangles, earrings, and brooches are strong Navratri sellers. Highlighting wishlist favorites in the color of the day taps into the accessorizing trend.
Themed rangolis, table decor, cushion covers, and festive candles — shoppers love a fresh home vibe for every occasion. Daily drops let them wishlist what matches their celebration setup.
Navratri is celebrated with color-coded outfits across nine days, making it a natural fit for daily shopping triggers. A campaign that maps wishlist items to each day’s color brings festive ritual into the digital shopping experience.
Shoppers preparing their Navratri looks often browse and wishlist across multiple categories. Leveraging wishlist data to surface trending or color-matched products keeps the experience relevant and deeply engaging.
The nine-day structure of Navratri allows for a rolling campaign — with fresh promotions or highlights daily. This cadence builds momentum and return visits across the festival period.
Merchants can spotlight different inventory segments each day — ethnicwear, accessories, beauty, decor — while aligning them to the color theme. This increases visibility of slow-moving or newly launched products.
Merchants can spotlight different inventory segments each day — ethnicwear, accessories, beauty, decor — while aligning them to the color theme. This increases visibility of slow-moving or newly launched products.
9 Days, 9 Colors, Endless Festive Picks
This Navratri, we’re matching your style to each day’s color. Explore daily drops, wishlist your faves, and light up the season — one color at a time.
Day 4 of Navratri — Here’s What’s Trending in Green
Explore wishlist-worthy looks in today’s color — green. From lehengas to home accents, these picks are going fast!
✨ 9 Days. 9 Colors. Wishlist your way through Navratri 👉 [link]
🎨 Today’s Navratri color is Yellow! Wishlist your yellow faves & unlock festive joy 👉 [link]
Post short, vibrant videos highlighting the day’s color and top 3 wishlist products. Use cultural music and captions like “Day 6 = Orange Energy 🍊”.
Encourage followers to wishlist something from each of the 9 days and share screenshots — select a winner to receive their wishlist picks.
Use IG stories to post each color theme + top items wishlisted in that color. Add poll stickers to boost engagement: “Which pink pick would you wear today?”
#NavratriWishlist #NineDaysOfStyle #ColorMeFestive #WishlistTheVibe
Launch campaign page + teaser: “9 Days, 9 Colors — Coming Soon”
Day 1 color drop live — email + social push begins
Daily drops continue — each color’s collection promoted for 24 hrs
Final day push — recap of all colors and top wishlisted items
Post-campaign content: “Your Wishlist Style Wins” or customer showcases
Helping e-commerce brands craft a more seamless experience for their customers
