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Theme: “Guess the Mystery, Win Your Wishlist!”
Hook: We’ve secretly added a mystery product to your wishlist — guess what it is and you could win any one of your wishlist items, free!
How it Works:
Announce winners after the long weekend.
Ideal for seasonal clothing, limited-edition items, or trendy accessories that shoppers may want to guess and win. Shoppers could get excited about guessing exclusive fashion items or discounts on popular styles.
Great for beauty enthusiasts who have wishlists full of skincare, makeup, or wellness products. Mystery items could include popular brands or new launches that add an element of surprise to the beauty experience.
Home décor, furniture, and kitchen gadgets are perfect for this campaign. Customers can guess mystery items for their homes, encouraging them to engage with the platform and discover new home essentials.
Perfect for tech lovers who may be eyeing gadgets, wearables, or smart home devices. Mystery items in this category could include a much-desired tech product like headphones or smart speakers, making the game even more exciting.
Engages fitness and adventure enthusiasts who have items like outdoor gear, sportswear, or fitness equipment on their wishlists. Mystery items could be exclusive sports gear or accessories for their favorite activities.
This campaign is perfect for the fun, gift-giving side of shopping. Families and friends looking for toys, games, or unique gift ideas would enjoy the element of surprise while guessing mystery gifts for loved ones.
Turning the wishlist into a guessing game adds a fun, interactive twist that captures attention and makes shoppers curious.
Shoppers will be motivated to build out and update their wishlists so they have better chances of winning — increasing both wishlist activity and data points for the merchant.
Long weekends are peak shopping moments. Tying this gamified promotion to Labour Day sales traffic ensures higher participation and better conversions.
Fun surprises like these drive positive shopper sentiment — making the brand feel playful, generous, and engaging.
Fun surprises like these drive positive shopper sentiment — making the brand feel playful, generous, and engaging.
We’ve secretly added a mystery product to your wishlist. Can you guess what it is? If you’re right, you could win any one of your wishlist faves — on us!
The Labour Day Weekend is ending soon — and so is your chance to guess the mystery wishlist item and win big!
👀 A mystery item was added to your wishlist — guess it right 👉 [link]
🛠️ Last chance to guess & win your wishlist pick 👉 [link]
Use emojis in Instagram Stories, Facebook posts, or Twitter to tease the mystery product. For example, a gift box emoji 🎁 or a question mark ❓ can hint at the surprise, building intrigue. For each product, you can create several clues over time to engage followers.
Utilize countdown timers in Instagram Stories or Facebook posts to remind followers about the time left to participate in the mystery guessing game. Example captions could be: “Only 48 hours left to guess your mystery item!” This builds urgency and excitement as the end date approaches.
Once the campaign is over, create a post or story to announce the winners and thank participants. This not only adds a personal touch but also highlights the fun and engagement of the campaign. Encourage winners to share their mystery prize and tag your brand, which will give your campaign more visibility.
Encourage users to engage with specific hashtags like #LabourDayWishlistChallenge, #GuessAndWin, or #MysteryWishlist. These hashtags can be used for campaign tracking, user-generated content, and making it easier for people to find and participate in the campaign across platforms.
Use Instagram polls and quiz stickers to further engage users. For example, ask followers to vote on what they think the mystery product could be. You could also run interactive polls asking: “Which mystery item would you like to win?” This helps drive excitement and involvement.
Tease the mystery challenge, push wishlist activity.
Add mystery items to wishlists.
Send challenge emails & texts.
Send reminder.
Final call message + social push.
Announce winners and thank participants.
Helping e-commerce brands craft a more seamless experience for their customers
