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Independence Day

Glow Up for the 4th!

Region:
Industry:
Beauty
Jul 2025

Campaign Concept

Theme: “Glow Up for the 4th!” – Independence Day Wishlist Flash Sale
Hook: You saved it. We just dropped the price. Your 4th of July glow-up starts now. 💅✨

Coming Soon

Industries Best Suited For

Cosmetics

Bold lipsticks, glitter shadows, and red-white-blue themes are 4th of July essentials. Great chance to move high-margin items in a feel-good flash.

Skincare

Glow-focused products (vitamin C, exfoliants, hydrating serums) are wishlist staples. A summer flash sale nudges shoppers to try or restock.

Fragrance

Often wishlisted and saved for gifting — summer flash promos drive those second-look purchases.

Beauty Bundles & Minis

Bundles and trial kits offer high perceived value during flash sales. Perfect for beauty dabblers and travel-ready skincare sets.

Why This Campaign Could Work

4th of July = Red, White & Ready to Buy

Holiday weekends drive massive online traffic — and beauty shoppers are looking for festive refreshes and limited-time offers to prep for celebrations.

Flash Sale Energy + Wishlist Relevance = Peak Conversion

Wishlist flash sales let you drop prices exactly where there’s known interest. It feels personalized, urgent, and effective — without discounting your entire catalog.

Perfect Time to Drive Mid-Year Engagement

It’s the summer slump for many brands. This flash sale reactivates your audience with low effort, high intent targeting.

Shoppers Are in Self-Care Mode

The long weekend gives people more time to indulge, treat themselves, and refresh their routines — especially with a glam-ready push.

The long weekend gives people more time to indulge, treat themselves, and refresh their routines — especially with a glam-ready push.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
💥 Boom! Your Wishlist Just Went on Sale

Celebrate the 4th with a Beauty Flash Sale

The glam you saved is now on sale — just in time for your 4th of July glow-up. These deals won’t last, and neither will your shades.

Shop My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Last Call: Your Beauty Flash Sale Ends Tonight

Your Firework-Worthy Faves Are Almost Gone

You saved them. We discounted them. Now they’re disappearing — make your move before the holiday’s over.

Shop Now
EMAIL TEMPLATE

💄 Your 4th of July wishlist deals are live! Don’t miss your chance to glow 👉 [link]

SMS TEMPLATE.

🕛 Your wishlist sale ends at midnight — grab your faves before they vanish 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Glow-Up Countdown Reel

Short reel showing “before” → wishlist save → “after” with a 4th of July glam look. End with “Your wishlist just went on sale.”

Star-Spangled Product Flatlays

Create festive flatlay images of wishlist-eligible products with themed props (flags, sparklers, gloss).

Poll Stickers: “Would You Grab This If It Were 20% Off?”

Use yes/no polls to tease items that are on sale. Add swipe-up to wishlist-enabled collections.

Boomerang: “Glow Up Starts in 3…2…1”

Feature influencers doing quick-glam transitions using wishlist faves now on sale.

Campaign Timeline

July 2–3

Sync wishlist items with 4th of July flash sale SKUs

July 4 (AM)

Launch personalized price drop emails + SMS

July 4 (PM)

Run urgency-focused reminder emails + social countdowns

July 5

Optional “Most Loved from the Sale” round-up email

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