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Independence Day

Glow Up for the 4th!

Region:
Industry:
Beauty
Jul 2025

Campaign Concept

Theme: “Glow Up for the 4th!” – Independence Day Wishlist Flash Sale
Hook: You saved it. We just dropped the price. Your 4th of July glow-up starts now. 💅✨

How It Works:

  1. Identify wishlist items that are part of your 4th of July promo.

  2. Trigger flash sale price drop alerts via email and SMS to those who saved them.

Add urgency with “Today Only” or “Ends at Midnight” CTAs to drive quick action.

Industries Best Suited For

Cosmetics

Bold lipsticks, glitter shadows, and red-white-blue themes are 4th of July essentials. Great chance to move high-margin items in a feel-good flash.

Skincare

Glow-focused products (vitamin C, exfoliants, hydrating serums) are wishlist staples. A summer flash sale nudges shoppers to try or restock.

Fragrance

Often wishlisted and saved for gifting — summer flash promos drive those second-look purchases.

Beauty Bundles & Minis

Bundles and trial kits offer high perceived value during flash sales. Perfect for beauty dabblers and travel-ready skincare sets.

Why This Campaign Could Work

4th of July = Red, White & Ready to Buy

Holiday weekends drive massive online traffic — and beauty shoppers are looking for festive refreshes and limited-time offers to prep for celebrations.

Flash Sale Energy + Wishlist Relevance = Peak Conversion

Wishlist flash sales let you drop prices exactly where there’s known interest. It feels personalized, urgent, and effective — without discounting your entire catalog.

Perfect Time to Drive Mid-Year Engagement

It’s the summer slump for many brands. This flash sale reactivates your audience with low effort, high intent targeting.

Shoppers Are in Self-Care Mode

The long weekend gives people more time to indulge, treat themselves, and refresh their routines — especially with a glam-ready push.

The long weekend gives people more time to indulge, treat themselves, and refresh their routines — especially with a glam-ready push.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
💥 Boom! Your Wishlist Just Went on Sale

Celebrate the 4th with a Beauty Flash Sale

The glam you saved is now on sale — just in time for your 4th of July glow-up. These deals won’t last, and neither will your shades.

Shop My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Last Call: Your Beauty Flash Sale Ends Tonight

Your Firework-Worthy Faves Are Almost Gone

You saved them. We discounted them. Now they’re disappearing — make your move before the holiday’s over.

Shop Now
EMAIL TEMPLATE

💄 Your 4th of July wishlist deals are live! Don’t miss your chance to glow 👉 [link]

SMS TEMPLATE.

🕛 Your wishlist sale ends at midnight — grab your faves before they vanish 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Glow-Up Countdown Reel

Short reel showing “before” → wishlist save → “after” with a 4th of July glam look. End with “Your wishlist just went on sale.”

Star-Spangled Product Flatlays

Create festive flatlay images of wishlist-eligible products with themed props (flags, sparklers, gloss).

Poll Stickers: “Would You Grab This If It Were 20% Off?”

Use yes/no polls to tease items that are on sale. Add swipe-up to wishlist-enabled collections.

Boomerang: “Glow Up Starts in 3…2…1”

Feature influencers doing quick-glam transitions using wishlist faves now on sale.

Campaign Timeline

July 2–3

Sync wishlist items with 4th of July flash sale SKUs

July 4 (AM)

Launch personalized price drop emails + SMS

July 4 (PM)

Run urgency-focused reminder emails + social countdowns

July 5

Optional “Most Loved from the Sale” round-up email

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