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Independence Day

“Stars & Wishlist” Giveaway

Region:
Industry:
Fashion
Jul 2025

Campaign Concept

Theme: “Stars & Wishlist” Giveaway – 4th of July Edition
Hook: Celebrate freedom — and fashion. Add to your wishlist for a chance to win your 4th of July fit. 🎆👗

How It Works:

  1. Ask shoppers to add at least 3 items to their wishlist between July 1–4.

  2. Automatically enter them into a giveaway to win one of their wishlisted items.

Announce the winner(s) via email and social — and follow up with a consolation offer for all participants.

Industries Best Suited For

Everyday Fashion

Casualwear brands can drive wishlist volume by featuring festive fits like dresses, tees, and shorts. This campaign ties into summer vibes and gives shoppers a chance to win something they’d wear right away.

Streetwear

Hype-driven streetwear audiences love exclusive drops and giveaways. This wishlist-based entry mechanic creates a gamified way to interact with your brand and products.

Footwear

Footwear is often a high-intent wishlist category, especially sneakers and sandals. Highlighting a chance to win their most-wanted pair can drive strong participation.

Accessories

Accessories like sunglasses, jewelry, or bags are low-barrier wishlist additions that increase entry volume. It also gives your giveaway a broader appeal across shopper segments.

Why This Campaign Could Work

Patriotic Shopping Peak

The 4th of July is a key retail moment in the U.S. — shoppers are looking for festive looks, seasonal deals, and fun ways to engage.

Drive Wishlist Activity Through Incentive

A giveaway is the perfect nudge to get shoppers adding items to their wishlist — especially when the prize is tied to what they already want.

Zero Discount, High Engagement

Instead of running a storewide sale, this campaign builds hype and drives conversions using wishlist data — no blanket discounting needed.

Great for New Shopper Capture

Giveaways are highly shareable and increase reach. By requiring a wishlist to enter, you collect signals and new leads.

Giveaways are highly shareable and increase reach. By requiring a wishlist to enter, you collect signals and new leads.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎇 Win Your Wishlist This 4th of July!

3 Items. 1 Wishlist. Endless Style.

Add 3 or more items to your wishlist between now and July 4th and you could WIN one of them! Fashion freedom starts now.

Start Wishlisting
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Final Day to Win Your Wishlist

Your Fashion Fireworks Are Almost Here

Time’s almost up! Add 3+ items to your wishlist before midnight tonight for your chance to win a 4th of July outfit on us.

Add to Wishlist
EMAIL TEMPLATE

🎆 Just launched: Add 3+ items to your wishlist to WIN your 4th of July outfit 👉 [link]

SMS TEMPLATE.

🕒 Last chance! Wishlist 3+ items before midnight to enter our Stars & Wishlist Giveaway 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Instagram Giveaway Carousel

Create a swipe-through post showing wishlist-worthy products and entry steps. Visually guide users from browsing to adding 3+ items and tagging friends for extra reach.

Countdown Reels

Short, snappy reels counting down to the 4th of July keep excitement high. Feature styling ideas with wishlist items and overlay giveaway reminders.

Winner Reveal Post

Celebrate your giveaway winner with a branded visual or unboxing moment. Include a CTA encouraging followers to start wishlisting for future drops.

Poll Stickers on Stories

Ask followers “Which wishlist item would you want to win?” using poll stickers. Drive clicks to a curated wishlist collection and promote urgency to enter.

Campaign Timeline

July 1

Launch giveaway + email and social announcements

July 2–3

Push wishlist engagement with reminder emails, SMS, and stories

July 4

Final day push + countdowns

July 5

Announce winner, send follow-up email with “thank you” offer

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