Theme: “Wishlist-to-Gift Express” – Holiday Helper Edition
Hook: Forgot what they wanted? They didn’t. Shop their wishlist and save the season. 🎁✨
How It Works:
Promote “Shop their Wishlist” CTAs through PDPs, homepage, and emails.
Clothing is hard to gift — wishlists make it easy. Help your shoppers guide their gifters to perfect picks.
High-gifting categories with often unclear preferences. Shared wishlists reduce friction and avoid disappointment.
When the AOV is high, shoppers want to be sure. This campaign ensures gifts are meaningful and wanted.
From robes to candles to curated boxes, this is a perfect time to push gifting-oriented SKUs directly off wishlists.
Shoppers in mid-to-late December are scrambling — they want to buy, they just don’t know what. Shared wishlists eliminate the guesswork and speed up decision-making.
Generic holiday gift guides don’t convert like personalized ones. A shared wishlist becomes the easiest, most thoughtful guide a shopper can hand to their gifters.
Gifting = emotional. Encourage shoppers to make their wishlist public and spark delight from those looking to give something meaningful.
This campaign not only helps your audience receive what they want — it also attracts gift-givers who would never find those products otherwise.
This campaign not only helps your audience receive what they want — it also attracts gift-givers who would never find those products otherwise.
Your Personal Gift Guide Is Just a Link Away
Don’t leave it to chance — help your loved ones get it right. Share your wishlist and let them shop the fashion picks you really want.
Still Thinking About What You Want?
Your wishlist = the perfect gift guide. Share it now and help your gifters finish strong.
🎁 Last-minute gifting? Share your wishlist now so they know what to get 👉 [link]
🕒 Final days to shop holiday wishlists — make sure yours is shared 👉 [link]
Show a shopper sharing their wishlist → a gift arriving → them reacting with joy. CTA: “Make it this easy.”
Let users screenshot, fill, and post a graphic wishlist to IG stories. Add “Tag your Santa 🎅” to increase shares.
Encourage followers to tag someone and say “Just gonna leave this here” with a link to their wishlist.
Feature customers who shared their wishlist and got what they wanted. Caption: “It’s not magic. It’s strategy.”
Launch campaign push: “Make your wishlist shoppable”
Promote wishlist sharing across email, PDPs, and social
Focus on gifters: “Here’s what they really want” messaging on social + SMS
Final push + “Surprise and Delight” offers for wishlist-based orders