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Holiday Gifting Season

Wishlist-to-Gift Express

Region:
Industry:
Fashion
Dec 2025

Campaign Concept

Theme: “Wishlist-to-Gift Express” – Holiday Helper Edition
Hook: Forgot what they wanted? They didn’t. Shop their wishlist and save the season. 🎁✨

How It Works:

  1. Encourage your audience to share their wishlist with friends, family, or partners as a holiday gift guide.

  2. Highlight your store’s gift-ready features — sizes, bundles, packaging, fast shipping, etc.

Promote “Shop their Wishlist” CTAs through PDPs, homepage, and emails.

Industries Best Suited For

Fashion & Apparel Retailers

Clothing is hard to gift — wishlists make it easy. Help your shoppers guide their gifters to perfect picks.

Jewelry & Accessories

High-gifting categories with often unclear preferences. Shared wishlists reduce friction and avoid disappointment.

Occasionwear & Luxury Fashion

When the AOV is high, shoppers want to be sure. This campaign ensures gifts are meaningful and wanted.

Lifestyle Gifting Brands

From robes to candles to curated boxes, this is a perfect time to push gifting-oriented SKUs directly off wishlists.

Why This Campaign Could Work

Last-Minute Gifting = High-Stress, High-Spend

Shoppers in mid-to-late December are scrambling — they want to buy, they just don’t know what. Shared wishlists eliminate the guesswork and speed up decision-making.

Gift Guides, But Make Them Personal

Generic holiday gift guides don’t convert like personalized ones. A shared wishlist becomes the easiest, most thoughtful guide a shopper can hand to their gifters.

Boost Share Rates at Peak Emotional Moment

Gifting = emotional. Encourage shoppers to make their wishlist public and spark delight from those looking to give something meaningful.

Supports Both Senders and Receivers

This campaign not only helps your audience receive what they want — it also attracts gift-givers who would never find those products otherwise.

This campaign not only helps your audience receive what they want — it also attracts gift-givers who would never find those products otherwise.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎄 Make Gifting Easy: Share Your Wishlist

Your Personal Gift Guide Is Just a Link Away

Don’t leave it to chance — help your loved ones get it right. Share your wishlist and let them shop the fashion picks you really want.

Start Sharing
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Time’s Ticking — Send Your Gift Guide Today

Still Thinking About What You Want?

Your wishlist = the perfect gift guide. Share it now and help your gifters finish strong.

Share My Wishlist
EMAIL TEMPLATE

🎁 Last-minute gifting? Share your wishlist now so they know what to get 👉 [link]

SMS TEMPLATE.

🕒 Final days to shop holiday wishlists — make sure yours is shared 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Wishlist to Gift Reel

Show a shopper sharing their wishlist → a gift arriving → them reacting with joy. CTA: “Make it this easy.”

Branded “Dear Santa” Templates

Let users screenshot, fill, and post a graphic wishlist to IG stories. Add “Tag your Santa 🎅” to increase shares.

Partner Posts

Encourage followers to tag someone and say “Just gonna leave this here” with a link to their wishlist.

UGC Gift Moment Posts

Feature customers who shared their wishlist and got what they wanted. Caption: “It’s not magic. It’s strategy.”

Campaign Timeline

Dec 10–12

Launch campaign push: “Make your wishlist shoppable”

Dec 13–18

Promote wishlist sharing across email, PDPs, and social

Dec 19–22

Focus on gifters: “Here’s what they really want” messaging on social + SMS

Dec 23–25

Final push + “Surprise and Delight” offers for wishlist-based orders

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