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Theme: Guess the Wishlist Contest
Hook: This Halloween, don’t just dress up — play psychic. Share your wishlist and challenge someone to guess what’s on it. If they guess right, you both win.
How it Works:
Bonus: feature winning duos on your site or social to drive community feel.
Themed outfits, cozywear, and fall staples make perfect wishlist contest items — easy to guess and fun to win.
Halloween makeup kits, bold lipstick shades, or skincare bundles often appear on personal wishlists and are fun for gift-giving.
Pumpkin-scented candles, spooky mugs, or seasonal tableware give shoppers memorable wishlist moments.
Plushies, books, mugs, novelty games — these make for shareable and guessable wishlist picks.
Halloween is about surprise, mystery, and imagination. This contest turns that spirit into a playful brand interaction, encouraging shoppers to engage with their friends in a way that’s both fun and shoppable.
Encouraging wishlist sharing builds a habit of using wishlists not just for personal tracking — but for social gifting. This preps your audience for the holiday season, when gift-based conversions are highest.
Turning wishlisting into a guessing game makes it more emotionally engaging. Adding a treat — like a discount or giveaway — creates positive reinforcement and repeat behavior.
This lighthearted Halloween campaign plants the seed for thoughtful gifting. It sparks curiosity and wishlist building just in time for November and December sales.
This lighthearted Halloween campaign plants the seed for thoughtful gifting. It sparks curiosity and wishlist building just in time for November and December sales.
Play Psychic — And Win a Treat!
This Halloween, magic meets mystery. Share your wishlist and challenge someone to guess what you’ve been eyeing. If they get it right? You both get a spooky surprise!
The Witching Hour is Almost Here…
Don’t miss out on this Halloween guessing game. There’s still time to share your wishlist — or make your best guess and score a treat!
🧙 “Guess the Wishlist” is live! Share your picks or guess theirs to win treats 👉 [link]
⏳ Time’s almost up! Can you guess their wishlist item? Don’t miss your shot 👉 [link]
Show a shopper sharing their wishlist with the prompt: “Can you guess what I picked?” followed by the big reveal.
Let followers vote: “Which wishlist item do you think they picked — spooky socks or scented candles?”
Share duos who guessed right with a quote: “She guessed my wishlist! We both got gift cards 🎁 #WishlistWin”
#GuessTheWishlist #PsychicShopper #HalloweenWishlist #TreatNotTrick
Announce the “Guess the Wishlist” Contest, enable sharing functionality
Mid-campaign reminder, spotlight participants and encourage shares
Final push to submit guesses or share wishlists before Halloween
Contest closes — announce winners and share highlights across channels
Helping e-commerce brands craft a more seamless experience for their customers
