Campaigns Home
Theme: EOFY Style Clearout
Hook: Turn wishlist faves into clearance steals — only for a limited time! 🚨
How it Works:
The campaign runs as a time-bound flash sale, available only for a few days, to drive urgency and move inventory fast.
This campaign is ideal for clearing seasonal clothing like jackets, knits, and outerwear that won’t carry into spring. Wishlist-powered targeting ensures these discounted items are sent directly to interested shoppers.
Perfect time to move boots, closed-toe shoes, and winter styles before the new season drops. Highlight limited sizing and price drops to drive urgency.
Push items like scarves, gloves, bags, and seasonal jewellery that shoppers tend to add to wishlists but postpone buying. A clearance prompt paired with wishlist reminders gives them the nudge they need.
Shoppers often wishlist comfort-first products but wait for a sale to buy. This is a prime chance to convert those high-intent wishlists into sales before the season resets.
Early July marks the end of the Australian financial year, a major shopping moment when consumers are primed for clearance deals and deep discounts. This is the perfect time to move unsold seasonal inventory and recapture shopper attention with targeted offers.
Shoppers have already indicated what they’re interested in—this campaign uses that intent to surface clearance deals on items they’ve saved. It’s a smarter, more efficient way to move the right stock to the right people.
A flash sale tied to wishlist items creates urgency with built-in personalization. The fear of missing out on saved items at a lower price is a powerful nudge to convert browsers into buyers.
As fashion shifts into new season collections, this is a natural time to clear end-of-season apparel like outerwear, accessories, and winter stock. Pairing clearance urgency with wishlist targeting helps streamline both revenue and inventory goals.
As fashion shifts into new season collections, this is a natural time to clear end-of-season apparel like outerwear, accessories, and winter stock. Pairing clearance urgency with wishlist targeting helps streamline both revenue and inventory goals.
EOFY Style Steals Are Here — But Not for Long
It’s the end of the financial year, and your wishlist is now your best shopping list. Your saved faves are now on clearance — but only for a limited time. Grab them before they’re gone!
EOFY Wishlist Clearance Ends Soon!
Time’s almost up — and so is your chance to shop your wishlist at clearance prices. Don’t miss out on end-of-season fashion steals before they disappear.
🚨 EOFY alert! Your wishlist items are now on clearance — shop now 👉 [link]
⏳ Final hours! Your wishlist fashion faves are almost gone 👉 [link]
Use Instagram and Facebook Stories to build urgency with a 24–48 hr EOFY countdown featuring wishlist items. Add countdown stickers and swipe-ups for quick conversions.
Feature a “wishlist to wardrobe” transformation using trending audio and transition edits. Great for creators and UGC-style content.
Show products at their original price vs. current EOFY markdowns with a “don’t miss this deal” hook. Tag wishlist categories for added targeting.
Go live (or tease it) with a stylist or team member showcasing top wishlisted items that are now on clearance. Creates FOMO while giving real-time shopping inspo.
Announce upcoming EOFY Wishlist Clearance (email + socials)
Launch flash sale with wishlist alerts (email + SMS)
Mid-campaign push on socials and countdown reminder
Final call with urgency messaging across all channels
Helping e-commerce brands craft a more seamless experience for their customers
