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Dorm & College Move-In

Bundle Deal: Dorm Essentials

Region:
Industry:
Retail
Aug 2025

Campaign Concept

Theme: Dorm-Ready Deals – Bundle Up and Save!
Hook: Get everything you need for your dorm — in one simple, discounted bundle. Your wishlist just got a whole lot easier.

How it Works:

  • Merchants curate dorm-essential bundles using wishlist data (e.g., bedding, storage, lighting, kitchen supplies).

  • Shoppers with overlapping wishlist items are notified that those picks are now part of a discounted bundle offer.

Each bundle is designed to match real student needs — and optimize for convenience, value, and speed of checkout.

Industries Best Suited For

Home & Furniture

Dorm beds, desks, organizers, and lighting solutions that transform a tiny room into a functional home.

Fashion & Apparel

Comfy lounge sets, everyday campuswear, and college-branded accessories that students love to wishlist and bundle.

Electronics & Gadgets

Tech tools like noise-canceling headphones, USB lamps, or mini printers are must-haves in back-to-school bundles.

Kitchen & Dining

Compact appliances, storage containers, and dinnerware — perfect for college life and wishlist bundles.

Why This Campaign Could Work

Back-to-College Shopping Surge

College move-in season is one of the most critical periods for high-intent, high-volume purchasing. Students and their families are seeking dorm furniture, storage, and essentials — and they’re looking for convenience.

Wishlist-Driven Bundles for Higher Relevance

Instead of promoting generic sets, this campaign uses wishlist data to create bundles that feel personal and aligned with each shopper’s actual needs — making it easier for them to commit.

Savings + Convenience in One Click

Bundling dorm essentials adds two strong incentives: price savings and ease. Shoppers can cross off multiple items from their list in one go — reducing stress and boosting AOV.

Perfect Seasonal Fit

Running this campaign just ahead of college move-in dates ensures peak relevance. Students are planning their new space, and you’re helping them do it smarter and faster.

Running this campaign just ahead of college move-in dates ensures peak relevance. Students are planning their new space, and you’re helping them do it smarter and faster.

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🏡 Get Your Dorm Essentials — Bundle and Save!

Dorm-Ready Deals: Everything You Need, Now at a Discount

Move-in made easy. We’ve bundled your wishlist picks into one simple, discounted offer. Bedding, kitchenware, storage — everything you need for your dorm, all in one place.

Shop Dorm Essentials Now
EMAIL TEMPLATE

Bundle Notification Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎉 Your Dorm Essentials Bundle is Ready for You!

Don’t Miss Out — Your Wishlist Bundle Awaits!

You’ve wishlisted the pieces — now they’re all in one smart bundle, just for you. Save more and stress less. Your college essentials are a click away.

Get Your Bundle Now
EMAIL TEMPLATE

🎒 Back-to-college bundle deals on your wishlist essentials! Don’t miss out 👉 [link]

SMS TEMPLATE.

🎉 Your wishlist picks = your dorm bundle. Shop and save before it’s gone 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Dorm Starter Kit Carousel or Reel

Show off what a wishlist-powered bundle might include: “This kit = your wishlist, bundled + discounted.”

“Build Your Bundle” Story Polls

Ask followers to pick what they’d want in their dorm bundle. Engage with sliders, polls, and tap-to-reveal options.

Last-Minute Checklist Post

“Still need your dorm setup? Your wishlist bundle is waiting — get it before move-in!”

Branded Hashtags

#DormEssentials #BackToCollege #BundleAndSave #WishlistBundle

Campaign Timeline

10 Days Before

Announce bundle campaign and promote wishlist creation with “Bundle Builder” CTA

5 Days Before

Highlight top dorm essentials — bedding, storage, lighting, etc.

Aug 19–25

Launch campaign — trigger personalized alerts for wishlist-based bundles

Post-Campaign

Thank shoppers, celebrate move-in moments, and promote wishlist refresh for second semester

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