Click to explore furtherCampaigns Home

Cyber Monday

Beauty Price Drop Bonanza

Region:
Industry:
Beauty
Dec 2025

Campaign Concept

Theme: “Beauty Price Drop Bonanza” – Wishlist-Driven Cyber Deals
Hook: They’ve been waiting. Now it’s here. Surprise your shoppers with personalized wishlist price drop alerts — just in time for Cyber Monday. ⚡💋

How It Works:

  • Use Swym’s Price Drop Alert functionality tied to wishlists

  • When a product on a shopper’s wishlist goes on sale, they get notified via email/SMS

  • Capitalize on Cyber Monday urgency to drive fast conversions

No discount-hunting — just a smart match of interest + timing

Industries Best Suited For

DTC Beauty & Skincare Brands

Perfect for brands with loyal shoppers who plan ahead — price drop alerts feel personalized and deepen customer trust. Cyber Monday becomes less about discounts and more about delighting returning visitors.

Clean & Indie Beauty Brands

These shoppers are research-heavy and wishlist-focused, making them ideal for precision-targeted alerts. It’s a way to win loyalty without racing to the bottom on pricing.

Fragrance, Haircare, and Body Brands

High AOV, repeat-purchase potential, and item bundling all make price drop-based wishlists highly effective. Use this moment to reengage past browsers with offers they can’t resist.

Beauty Subscription Boxes & Sampler Brands

For brands that offer trial sizes, curated kits, or seasonal drops, wishlist price alerts are a low-effort way to reactivate dormant interest. Cyber Monday is the perfect moment to convert those browsing limited editions or bundles into loyal subscribers.

Why This Campaign Could Work

Cyber Monday = High-Intent Shopping Moment

Shoppers come in hot—ready to buy what they’ve been eyeing. They've built their wishlists in anticipation, and now they're waiting for the right price.

Personalization Over Blanket Discounts

Instead of sitewide markdowns, you’re sending smart, wishlist-based alerts. It feels personal, relevant, and drives urgency without devaluing the brand.

Drives Faster, Higher Converting Decisions

A wishlist item + a price drop = the nudge they needed. These campaigns convert better because they tap into pre-existing desire.

Efficient Revenue Lever

You don’t need to acquire new traffic to win big on Cyber Monday. Reengaging high-intent visitors is faster, cheaper, and more effective.

You don’t need to acquire new traffic to win big on Cyber Monday. Reengaging high-intent visitors is faster, cheaper, and more effective.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🔥 It’s On: Your Wishlist Just Got Cheaper

Beauty Deals You Actually Wanted

We’ve got the glow-up prices you’ve been waiting for. Your wishlist items are now on sale — but not for long.

View My Cyber Deals
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Your Wishlist = On Sale (but not for long)

The Beauty Drop Bonanza Ends Soon

Your Cyber Monday wishlist deals are almost gone. Don’t let your favorites slip away.

Shop My Wishlist
EMAIL TEMPLATE

💄 Your wishlist just dropped in price. It’s Cyber Monday — time to glow 👉 [link]

SMS TEMPLATE.

🖤 Last call: Your wishlist deals vanish at midnight 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

“Wishlist vs. Deal” Reel

Create a side-by-side video showing wishlist items with original vs. new prices. This simple before/after format drives clicks and shows real-time savings.

Glow-Up Countdown Series

In the days leading to Cyber Monday, showcase a top “Wishlist Pick of the Day” from your most wishlisted products. Build anticipation and create hype for the drop.

UGC Prompt: “My Cyber Score”

Encourage users to share what they scored from their wishlist with screenshots or selfies. Reward the best haul with a gift card or bundle to drive virality.

Wishlisted & Dropped Stories

Use product stickers to show items that were most wishlisted and are now discounted. It adds urgency and taps into social proof at the same time.

Campaign Timeline

Nov 26–28

Begin teasing campaign on socials; set up price drop logic + tags

Nov 29–Dec 1

Run “Your Wishlist Is Watching” preview emails; banner on-site

Dec 2 (D-Day)

Launch price drop alerts, email/SMS + heavy social push

Dec 3

Run reminder emails and highlight “Last Chance to Score” messaging

Dec 4

(Optional) Send wrap-up email: “Top Cyber Wishlist Beauty Scores of 2025”

Need help setting up this campaign? Join our Agency Partner Program to get expert support.