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Cyber Monday

Price Drop Power Picks

Region:
Industry:
Fashion
Dec 2025

Campaign Concept

Theme: “Price Drop Power Picks” – Cyber Monday Edition
Hook: The fashion faves you saved? Surprise — they’re on sale today only. 🖤

How It Works:

  1. Identify items on each shopper’s wishlist that have been discounted for Cyber Monday.

  2. Send automated, personalized price drop alerts via email and SMS on Dec 2.

Reinforce urgency: “Ends tonight,” “Cyber Monday only,” or “One-time drop.”

Industries Best Suited For

Women’s & Men’s Fashion

Tops, dresses, outerwear, and denim see major wishlist activity. Personalized alerts help convert without needing blanket promos.

Shoes & Accessories

Perfect for finishing touches that were wishlisted but not purchased. Limited-time price drops give the extra push.

Luxury-Inspired & Boutique Brands

These shoppers often save items to wait for the right price. Personalized drops make your brand feel premium and responsive.

Giftable Fashion Retailers

Holiday gift buyers love the ease of personalized nudges — especially when a wishlisted item is now discounted.

Why This Campaign Could Work

Cyber Monday Is Built for Personalized Offers

Shoppers expect big savings, but they’re drowning in generic deals. Personalized price drop alerts cut through the clutter with offers tailored to their actual wishlist.

Drive High Conversion with Data-Backed Offers

These aren’t random markdowns — they’re based on intent-rich signals. That makes them far more likely to convert and less likely to dilute brand value.

High ROI Without Blanket Discounts

Instead of sitewide sales, this strategy offers targeted incentives to shoppers who already showed interest. It’s smarter, leaner, and more profitable.

Feel-Good Urgency for the Win

Because it’s their saved item that’s now on sale, the offer feels exclusive and thoughtful — not like a desperate discount.

Because it’s their saved item that’s now on sale, the offer feels exclusive and thoughtful — not like a desperate discount.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
✨ Just for You: Wishlist Price Drops Inside

Your Cyber Monday, Personalized

You saved them. We slashed the price. Shop your wishlist favorites now — but hurry, these price drops end tonight.

Shop My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🕒 Final Hours: Your Wishlist Price Drops Disappear Soon

Cyber Monday Ends at Midnight

This is it — your fashion faves are on sale, but only for a few more hours. Get what you want before it’s gone.

Shop Now
EMAIL TEMPLATE

💥 Cyber Monday surprise: Your wishlist just got marked down! Shop now 👉 [link]

SMS TEMPLATE.

⏳ Last chance! Your wishlist price drops end at midnight 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

“Surprise! It’s On Sale” Reel

Reel showing a wishlist item with a surprise price drop reveal. End with “Yours might be too — check now.”

Wishlist Lightning Round Stories

“Swipe to reveal” stories showing items going from wishlist to price drop. Add CTA sticker: “See Your Own Deals”

Cyber Monday Confessions Post

“Be honest… how many things are in your wishlist right now?” Caption CTA: “We just dropped the price. Go check.”

Price Drop Reaction Compilation

Share UGC or simulated screenshots: “Wait, my wishlist coat is 30% off??” Builds FOMO and drives re-visits.

Campaign Timeline

Dec 1

Sync wishlists with Cyber Monday discount SKUs

Dec 2 (AM)

Launch personalized price drop alerts via email and SMS

Dec 2 (PM)

Run social stories + reminder email/text with countdown urgency

Dec 3

Wrap-up: Send “Your Most Loved Deals” + nudge for remaining cart items

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