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Canada Day

Red & Wishlist Ready Campaign

Region:
Industry:
Retail
Jul 2025

Campaign Concept

Theme: Red & Wishlist Ready
Hook: This Canada Day, help shoppers rediscover their wishlist’s greatest hits—and turn long-loved picks into long-weekend wins. 🍁

How it Works:

  • Identify shoppers with active wishlists.

  • Trigger personalized wishlist reminder emails and SMS ahead of the long weekend.

  • Optional: Tag “Canada Day Picks” in your catalog to create a spotlight collection.

Encourage shoppers to revisit and purchase their previously wishlisted items.

Industries Best Suited For

Fashion & Apparel

Red tees, denim, outerwear, and locally themed capsule collections make perfect wishlist activators for Canada Day dressing.

Beauty & Skincare

Think maple-infused skincare, limited edition packaging, or summer-ready skincare—ideal to bring wishlist reminders to life.

Home & Garden

Celebrate with patio picks, backyard upgrades, or cozy summer decor—perfect for a wishlist rediscovery moment before hosting guests.

Outdoor & Recreation

Kayaks, coolers, camping gear, or festival-ready accessories—all wishlist staples aligned with the spirit of the long weekend.

Why This Campaign Could Work

Seasonal Patriotism Meets Personalization

Canada Day is a moment of national pride—and a great time to spotlight red-hot products already wishlisted by your shoppers. It lets you connect with customers through local relevance and personal interest.

Wishlist Reminder = Intent Reignition

This is not a blanket promotion. You’re reigniting purchase intent by nudging shoppers about the very items they’ve already saved and shown interest in.

Light-Lift, High-Impact

This campaign doesn’t require deep discounts or massive inventory prep. It leverages what already exists—the shopper’s wishlist—and adds a simple layer of reminder + relevance.

Strong Pre-Summer Conversion Window

As summer kicks off, shoppers are browsing more. Canada Day gives them a reason to finally convert their “saved for later” into “mine now.”

As summer kicks off, shoppers are browsing more. Canada Day gives them a reason to finally convert their “saved for later” into “mine now.”

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🇨🇦 Canada Day Surprise—Your Wishlist Is Calling!

Your Wishlist Just Got Red-Hot

It’s Canada Day—and your wishlist has been waiting for this moment. Rediscover your favourites, pick your must-haves, and shop them before the fireworks go off.

View My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Still Thinking About These? Your Wishlist Picks Are Waiting

Long Weekend = Perfect Time to Shop

Your wishlist is packed with Canada Day-worthy picks. Don’t let them pass you by—tap back in and check them out before the weekend ends.

Shop My Wishlist
EMAIL TEMPLATE

🍁 Your wishlist faves are ready for Canada Day—shop them now! 👉 [link]

SMS TEMPLATE.

⏳ Long weekend’s almost over! Still time to grab your wishlist picks 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

“Wishlist Throwback” Reel

“Remember this? It’s still waiting for you in your wishlist.” Use scroll animation with patriotic overlays.

Countdown Carousel

“3 days left to unlock your wishlist before the long weekend ends.” Use calendar-style visuals with wishlist tags.

Polls

“Which wishlist pick is your Canada Day vibe: backyard BBQ or red lipstick?” Link options to collections.

Branded Hashtags

#RedAndWishlistReady #CanadaDayDeals #WishlistWeekend #OhCanadaSale

Campaign Timeline

June 25

Tease wishlist reminder campaign on social & email

June 28

Send first round of wishlist reminder emails and SMS

July 1

Final call with urgency-driven messaging (email + SMS)

July 2–3

Post-campaign roundup—“Here’s what Canada shopped this week”

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