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Theme: “Wishlist Restock Blitz” – Black Friday Edition
Hook: It’s back — and so is your chance to glow. Your most-wanted wishlist item just got restocked. 💄🖤
How It Works:
Reinforce the urgency — “Just restocked,” “Shop before it sells out again,” “Back for Black Friday only.”
Serums, masks, and moisturizers that frequently sell out = perfect for restock campaigns. Shoppers already know what they’re missing.
TikTok-famous or influencer-endorsed products that drove wishlist activity. When they’re back, shoppers rush.
Popular lipstick shades, seasonal palettes, and collabs are great restock targets for Black Friday.
If you’ve already been collecting wishlist or “notify me” interest, this is the day to activate those segments.
Shoppers are ready to buy — they’re just waiting for the right products. Restocking wishlist favorites and alerting shoppers on the biggest shopping day of the year creates the ultimate “yes, finally!” moment.
This campaign goes after shoppers who were previously blocked from converting due to stockouts. With restocks now live, they’re primed to return — and act fast.
You don’t need to slash prices. Restock alerts feel just as urgent and valuable — especially when they’re tied to limited inventory and past interest.
You’re not guessing what they want — you’re giving it to them. Personal restock alerts generate high CTRs and drive sales without noise.
You’re not guessing what they want — you’re giving it to them. Personal restock alerts generate high CTRs and drive sales without noise.
Black Friday Surprise: The Wait Is Over
That serum? That lipstick? That viral eye cream? It’s finally back. You saved it for a reason — shop now before it disappears again.
Restocked, Reclaimed, Almost Gone
Your wishlist beauty pick is flying — again. You missed it once. Don’t miss it twice.
🔄 It’s back! Your wishlist fave is finally restocked for Black Friday 👉 [link]
⚠️ Last chance! Your restocked pick won’t last. Grab it now 👉 [link]
Short clips revealing “It’s back!” with dramatic product closeups and wishlist overlays. End with “Yours too — go check.”
Feature products just restocked with time-sensitive overlays. Swipe-up to shopper’s wishlist.
Split image: “Sold Out” vs. “Back for Black Friday.” Caption: “You asked. It’s here. Again.”
Repost excited customer DMs or screenshots: “Finally got my hands on it!” Adds real-time FOMO.
Sync restocked SKUs with wishlist segments and test alerts
Launch personalized wishlist restock alerts (email + SMS) on Black Friday
Push urgency-led reminders and highlight “going fast” restock products
Optional wrap-up: “Restocked Favorites You Might Still Catch” follow-up email
Helping e-commerce brands craft a more seamless experience for their customers
