Campaigns Home
Theme: “Wish It. Watch It. Win It.”
Hook: Your wishlist’s gone wild — with flash sales, surprise drops, and stock running low, you can’t afford to wait this BFCM.
Run over a 48–72 hour BFCM window, leaning hard on countdown urgency.
Perfect for spotlighting wishlisted clothing, shoes, and accessories. BFCM is a peak buying period for fashion — leverage wishlist data to serve personalized flash sales on trending styles, limited-edition drops, and bundles that drive urgency.
Ideal for brands offering curated gift sets, skincare regimes, or cult-favorite products. Personalized wishlist reminders and flash deals on customer favorites can nudge hesitant buyers into purchasing before stock runs out.
With high-ticket items like headphones, smartwatches, tablets, or gaming accessories, BFCM is a high-intent season. Targeting shoppers with price drops and low-stock alerts on wishlisted gadgets taps into urgency and drives conversion.
Big-ticket home items often sit in wishlists while shoppers wait for a good deal. Use BFCM to turn that intent into action with surprise discounts and low stock messaging — especially for trending decor, small appliances, or furniture.
This segment sees significant traction during BFCM as people start holiday shopping. Highlight wishlisted novelty items, smart devices, and giftables with a “Buy now before it’s gone” narrative.
From apparel to gear, wishlists in this category tend to signal high purchase intent. Flash deals on bestsellers and alerts on restocks or trending items help boost conversions during the sale window.
BFCM shoppers are primed to buy — targeting high-intent wishlist picks with personalized flash deals and surprise drops instantly turns browsing into buying.
BFCM thrives on urgency and scarcity — with low stock alerts, surprise price drops, and flash deals on wishlist items, shoppers feel the rush to act now.
By sending shoppers offers specifically for their wishlisted items, merchants can deliver tailored deals that cut through the BFCM noise.
Pushing shoppers to build wishlists ahead of BFCM means merchants get to pre-capture intent data that can be activated instantly when the sale hits.
Pushing shoppers to build wishlists ahead of BFCM means merchants get to pre-capture intent data that can be activated instantly when the sale hits.
Your wishlist faves just hit the BFCM sale — and they won’t last long. Prices are dropping, stock’s running low, and you’ve got minutes to move.
The BFCM clock’s ticking — and your wishlist deals are about to vanish! Stock’s almost gone and prices go back up at midnight.
🖤 BFCM is on! Your wishlist pick’s price just dropped 👉 [link]
🚨 Hurry! Only a few of your wishlist faves left 👉 [link]
🛒 Last chance to grab your wishlist deals before BFCM ends 👉 [link]
Create fast-paced Reels showing real-time wishlist activity — items being added, price drops, and stock dwindling. Use motion graphics and timers to build hype and FOMO.
Run interactive polls in Instagram Stories like “Which wishlist deal are you grabbing?” or “Which of these top 5 picks would you never miss?” to engage users and spotlight hot products.
Post Stories with overlays like “Only 3 left!” or “Wishlist favorite just dropped 30%!” to drive urgency. Use product sticker links to drive traffic directly to PDPs.
Create visuals showing the top 5 most-wishlisted products each day during BFCM. This builds social proof and encourages users to buy what others are eyeing.
#BFCMWishlistDeals #FlashSaleFaves #WishlistAndWin #BFCMFaves
Tease wishlist perks and early access opportunities
Encourage wishlist building via email, social, and pop-ups
Send flash sale and price drop alerts for wishlist items
Send low stock and trending product notifications
Send urgency-packed final call emails and SMS
Thank shoppers + tease upcoming holiday wishlist campaigns
Helping e-commerce brands craft a more seamless experience for their customers
