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Theme: “School-Ready Skin + Style Picks” – Back-to-School Edition
Hook: Back to school never looked better — your wishlist is full of glow-ups, and now’s the time to make them yours. 📚💫
How It Works:
Highlight categories like acne control, lightweight makeup, SPF, and multipurpose products.
Acne solutions, light moisturizers, SPF, and gentle cleansers all perform well in August. Wishlist-driven nudges feel personal and helpful.
BB creams, lip tints, setting sprays, and palettes for natural looks are great wishlist performers for back-to-school.
Campus-friendly, compact perfumes or body mists are popular wishlist adds — and easy back-to-school purchases.
Perfect time to drive conversions on bundle sets or limited-time offers curated for the classroom, locker, or dorm.
New semester, new start — students are looking to refresh their skincare and makeup routines. This campaign meets them with the exact wishlist picks they’ve already shown interest in.
By showcasing top wishlisted beauty items, you create a curated, low-friction path to cart — especially for Gen Z and college shoppers looking for everyday essentials.
This campaign capitalizes on a moment when younger shoppers are most active, visual, and routine-oriented — driving both wishlist shares and conversions.
Back-to-school shopping often includes haul behavior. Trending wishlist items help you surface perfect products to complete those carts.
Back-to-school shopping often includes haul behavior. Trending wishlist items help you surface perfect products to complete those carts.
Campus-Ready Looks, Straight from Your Wishlist
Your wishlist is full of beauty that’s so back-to-school. Fresh skin, on-the-go glam, SPF—grab it all before the first bell.
Class Is Starting — Your Beauty Wishlist Is Calling
Don’t start the year without your saved essentials. These glow-up picks are still waiting in your wishlist.
🎒 School’s in session — and your wishlist is full of must-haves. Shop now 👉 [link]
🧴 Your back-to-school glam is still waiting in your wishlist — shop before it’s gone 👉 [link]
Feature wishlisted beauty products styled in a dorm or backpack-ready setting. CTA: “What’s on your wishlist?”
Create 3–5 day-to-night back-to-school looks from trending wishlist items. Include swipe-ups and polls.
Encourage UGC — “Post your back-to-school beauty haul featuring at least one wishlist fave.” Highlight best entries.
Overlay popular wishlist items with fun captions like “This lip tint is passing all my vibe checks.” Promote list sharing.
Identify trending wishlist items among younger shopper segments
Launch personalized email + SMS campaign with BTS messaging
Push social content with lookbooks, flatlays, and mini-haul UGC prompts
Wrap-up with “Most Loved Back-to-School Picks” email or carousel
Helping e-commerce brands craft a more seamless experience for their customers
